The Hyatt Regency brand is celebrating its 50th anniversary with the launch of a new film titled, ‘Come Together’.
The film celebrates bringing groups together to build community and share unique ideas, which is exactly what the Hyatt Regency brand has done over the past 50 years. The ‘Come Together’ film is an extension of the recently launched World of Hyatt platform, which is built on a simple belief that a little understanding goes a long way and further underscores the incredible things that happen when groups come together.
Featuring spoken word artist Tarriona “Tank” Ball and directed by award-winning director Simon Benjamin, the “Come Together” film is inspired by the brand’s rich history – in 1967, Hyatt Regency Atlanta was among the first hotels in the city to open its doors to civil rights leaders.
Through her poetic spoken word style, Ball tells the Hyatt Regency brand’s story of understanding with grace and care, while encouraging people to come together to share their ideas and perspectives.