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IHG’s avid hotels to extend company’s midscale leadership

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InterContinental Hotels Group (IHG) has revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of the hotel exterior, public space and guest rooms. First introduced to owners at the IHG Americas Conference in June, avid hotels is franchise ready beginning today, officially marking the start of licensing in the US for this much-anticipated new brand.

More than 150 owners have already expressed interest in the brand demonstrating the strong demand and great potential for avid hotels in this market segment. IHG expects the first avid hotels locations to begin construction in early 2018, and the first hotel is anticipated to open in early 2019.

Keith Barr, Chief Executive Officer, IHG, said: “We built our Holiday Inn Express® brand into a hugely successful, leading midscale brand. Now, with the introduction of avid hotels, we’re set to add another one and extend IHG’s leadership position in this segment. With 14 million potential customers looking for the type of hospitality avid hotels will offer, this new hotel brand represents a significant growth opportunity for IHG and our family of owners.”

This brand is designed for travelers who want a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a price point expected to be about $10-15 less than IHG’s industry-leading Holiday Inn Express brand.

Elie Maalouf, Chief Executive Officer, IHG, The Americas, added: “Our extensive consumer research and conversations with owners identified a clear opportunity to reach an important set of business and leisure travelers in a vastly underserved $20 billion segment of the U.S. midscale market. We applied our insights, expertise and scale to deliver an experience that features modern and stylish designs, superior guest rooms and public spaces and great service – all at an excellent value. I have no doubt avid hotels will continue IHG’s success in delivering what our guests want, while driving superior returns for our owners.”

New brand features shared for the first time:
avid hotels logo illustrates the brand’s confident and modern design. In its confident and refreshing colors of red and aqua, the logo features a signature checkmark, which acts as a stamp of confidence that avid hotels will deliver an unrivaled experience. This brand is the first to launch using IHG’s master brand mark – An IHG® Hotel – in communications and building signage, underlining its strength as part of one of the world’s leading hotel companies.

Exterior and public space renderings for avid hotels bring the brand experience to life. Setting the brand apart, the modern exterior hotel design includes an open and airy retail-like entry, a canopy and uses the stairwell as an eye catching red architectural feature. On the inside, guests will find vibrant, open public and work areas and inviting communal spaces that allow guests to relax, work, connect or eat. Hotels will offer a focused, high-quality, complimentary breakfast and marketplace options made for guests on the go. The entire hotel will be equipped with IHG Connect® Wi-Fi with the fastest speed in the industry and the ability for loyalty members to be automatically connected for all future visits. Hotels will also leverage IHG’s state-of-the-art, cloud-based next generation reservation system, and guests will benefit from the power of IHG® Rewards Club at avid hotels.

Guest room renderings highlight unique hotel features. Rooms are constructed with sound reducing features for a superior night’s sleep, and the bathroom experience re-energizes guests with a fresh and bright design. Each guest room will also offer a dedicated workspace and ample open, easy-to-use storage, as well as innovative in-room entertainment options that allow guests to cast content from their smart devices to in-room televisions.

In addition to creating the brand to delight guests, its design and operating model was developed in collaboration with an owner advisory board, ensuring that avid hotels are efficient to build, operate and maintain. Hotels will be designed for new build construction on an average lot size of approximately 1.5 acres, and all avid hotels will be built to lead the industry in environmentally friendly and efficient design. The prototype design features 95-100 keys with a minimum of three stories.

Hyatt Regency

VIDEO: Hyatt Regency brand celebrates 50th anniversary with a new film

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The Hyatt Regency brand is celebrating its 50th anniversary with the launch of a new film titled, ‘Come Together’.

The film celebrates bringing groups together to build community and share unique ideas, which is exactly what the Hyatt Regency brand has done over the past 50 years. The ‘Come Together’ film is an extension of the recently launched World of Hyatt platform, which is built on a simple belief that a little understanding goes a long way and further underscores the incredible things that happen when groups come together.

Featuring spoken word artist Tarriona “Tank” Ball and directed by award-winning director Simon Benjamin, the “Come Together” film is inspired by the brand’s rich history – in 1967, Hyatt Regency Atlanta was among the first hotels in the city to open its doors to civil rights leaders.

Through her poetic spoken word style, Ball tells the Hyatt Regency brand’s story of understanding with grace and care, while encouraging people to come together to share their ideas and perspectives.

www.hyattregency.com

Hyatt Centric Guatemala City

Hyatt opens first Central America hotel with Centric Guatemala City property

998 612 Daniel Fountain

Hyatt Hotels Corporation, in conjunction with LATAM Hotel Corporation and GHL Hotels, has announced the opening of Hyatt Centric Guatemala City, the brand’s first hotel in Central America.

The 138-room hotel is located along 2nd Avenue in the heart of Guatemala City’s Zona 10, known locally as “Zona Viva,” which is considered one of the city”s most upscale commercial areas.

Hyatt Centric Guatemala CityAs the first Hyatt Centric hotel in Central America, the hotel is designed to make guests feel welcome and connected to the heart of Guatemala City and all it has to offer. From Hyatt Centric Guatemala City, guests can meander through the National Museum of Archaeology, shop for handmade textiles at the Plaza Mayor, and experience the Historic Center and National Palace.

Additionally, La Aurora International Airport, Guatemala’s passenger and cargo hub, is only 10 minutes away from the hotel.

guatemalacity.centric.hyatt.com

Zoku

Guest Blog: Youri Sawerschel – is Zoku the next Citizen M?

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Solicited for his creative thinking skills, Youri Sawerschel has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. He discusses below what we can expect from the brand Zoku…

The success of Citizen M, Mama Shelter or Ace Hotel has been watched by the entire industry. As hoteliers around the world are raising their game, we ask ourselves – who will set the new benchmark? We picked the hotel brands that, we believe, have the potential to become the next hits. Discover Zoku.

Located in the Eastern Canal District of Amsterdam, Zoku is a new brand that blurs the lines between hotel, apartment and office. We spoke to Zoku co-founders Hans Meyer and Marc Jongerius to understand their vision. To stand out in the dynamic Amsterdam market, the two co-founders knew they needed a good story.


“Hotels don’t sell a bed anymore but an emotion,” says Hans Meyer. That’s why the brand launched in 2016 with the mission to “connect people and ideas.” To make this position clear from its opening, Zoku partnered with Startup Fest Europe to host the conference attendees and to organise learning and networking events.

The hotel’s name meaning “family, tribe or clan” in Japanese, Zoku places great emphasis on the common spaces. Everything within the hotel is designed to foster social interactions – From a giant kitchen to communal working spaces and a rooftop garden. The room design is inspired by a functional Asian micro-apartment.


It combines a living and a working area in just 25m2 – perfect for long-stay customers. To open 50 new properties in the next 10 years, Zoku relies on a copy-paste approach.

Yet, “finding the right balance between standardisation and personalisation is a key concern,” explain Meyer and Jongerius. They are now working on a prototype for the next generation of Zoku rooms. “Beta is our most important value,” says Meyer.

Indeed, that sounds more like a tech startup than a hotel company.

Originally published on Hospitalitynet.org. Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a strategic branding agency based in Zurich.

Hyatt Hotels

Hyatt Place and Hyatt House brands continue strong growth

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The Hyatt Place and Hyatt House brands continue growth in new markets with the opening of 10 hotels across the globe during the second quarter of 2016.

Of the 10 Hyatt Place and HYATT house hotel openings in the second quarter, 40 percent were in the Asia Pacific region, including the first dual-branded Hyatt Place and HYATT house hotels in Shenzhen, China, which create a combined experience that enables guests to enjoy the benefits of both brands under one roof. Additionally, HYATT house Shenzhen Airport marks the first HYATT house hotel in Asia.

“The openings of four Hyatt Place and HYATT house hotels in Asia Pacific are a testament to our commitment to strategic growth for these brands throughout the region and the world,” said Steve Haggerty, Hyatt’s global head of capital strategy, franchising and select service. “We are proud that Hyatt Place and HYATT house hotels continue to meet travelers’ needs in key cities globally, further demonstrating the overall strength and resonance of the brands with developers, owners and guests.”

The newly opened Hyatt Place hotels include:
– Hyatt Place Phuket Patong (161 rooms), Phuket, Thailand
– Hyatt Place Washington DC/Georgetown/West End (168 rooms), Washington, D.C.
– Hyatt Place Kansas City/Lenexa City Center (127 rooms), Lenexa, Kan.
– Hyatt Place Shenzhen Airport (167 rooms), Shenzhen, China
– Hyatt Place Luoyang (248 rooms), Luoyang, China
– Hyatt Place London Heathrow Hayes (170 rooms), Hayes, United Kingdom
– Hyatt Place Cleveland/Lyndhurst/Legacy Village (135 rooms), Lyndhurst, Ohio
– Hyatt Place Chicago/O’Hare Airport (200 rooms), Rosemont, Ill.

The newly opened HYATT house hotels include:
– Hyatt House Shenzhen Airport (112 rooms), Shenzhen, China
– Hyatt House Chicago/Evanston (114 rooms), Evanston, Ill.

Additionally, the HYATT house brand has been recognized by J.D. Power as “Highest in Guest Satisfaction among North American Upper Extended Stay Hotel Chains.” As a result of guest ratings in the recently released J.D. Power 2016 North America Hotel Guest Satisfaction Index StudySM, the HYATT house brand led the upper extended stay segment with 856 points, scoring 12 points higher than the segment average.

To learn more about Hyatt Place hotels or to make a reservation, visit www.hyattplace.com, and for more information about HYATT house hotels or to book a reservation, visit www.hyatthouse.com.