The Pilgrm finally set to open in London

The Pilgrm - Paddington
1024 683 Daniel Fountain
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The Pilgrm, a new venture from long-time collaborators Jason Catifeoglou, Andreas Thrasyvoulou and Steph Thrasyvoulou, is slated to open in Paddington’s Norfolk Square in November.

The property is a considered reinterpretation of a traditional hotel, with a newly thought out iteration of hospitality that redefines the long-established parameters by transforming selected elements and services.

The Pilgrm, a new venture from long-time collaborators Jason Catifeoglou, Andreas Thrasyvoulou and Steph Thrasyvoulou, is slated to open in Paddington"s Norfolk Square in November.Housed in restored Victorian buildings, the hotel comprises 73 guestrooms, a ground floor neighbourhood café, and first floor lounge. Guestrooms feature Samsung television sets, high-speed WiFi, Marshall speakers, 100% organic cotton mattress, Egyptian cotton sheets and towels, and bespoke natural toiletries.


RELATED: THE PILGRM – A NEW HOTEL OPENS THIS SUMMER IN PADDINGTON
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A selection of books, magazines, plants and unique artwork by Keith Cunningham, Jo Bondy and Lydia Makin highlights The Pilgrm”s point of difference, while 24-hour communal pantries feature in lieu of minibars or room service.

The Pilgrm, a new venture from long-time collaborators Jason Catifeoglou, Andreas Thrasyvoulou and Steph Thrasyvoulou, is slated to open in Paddington"s Norfolk Square in November.

The Pilgrm, a new venture from long-time collaborators Jason Catifeoglou, Andreas Thrasyvoulou and Steph Thrasyvoulou, is slated to open in Paddington”s Norfolk Square in November.

The original Victorian architectural designs, including a timber staircase and cast iron balustrades, have been restored and feature alongside a mix of reclaimed and restored furniture and fittings throughout the property. Guestrooms comprise Tom Dixon cloud carpets; Wails in place of traditional wardrobes, an original design by The Pilgrm”s interior design team; and 200-year-old reclaimed parquet flooring.

thepilgrm.com

Daniel Fountain / 10.10.2017

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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