The Standard and Rosso Development have announced the launch of the brands first residential project which aims to deliver a connected living experience with flexible residences…
To date, The Standard’s ‘anything but Standard’ distinctive lifestyle has only been available at its hotels, but this is all set to change, with Standard International and Rosso Development announcing the launch of The Standard Residences, Midtown Miami. The property is set to be the first of its kind, as it proposes flexible residences that blend culture, community and style with the world class design, amenities and service for which The Standard is known.
Set to break ground in 2022 with expected completion by mid-2023, the 12-story building will be located in the heart of Midtown, Miami’s most vibrant, walkable neighbourhood, centrally positioned between The Design District and Wynwood. It will feature 228 pied-à-terre-style residences ranging from studios to two bedrooms, all designed and finished with The Standard’s distinctive touch. In true “anything but Standard” fashion, the building will be the first property in the area to recognize the emerging Flexible Living movement, allowing owners to lease out their units for terms as short as one month.
“For more than twenty years The Standard has tapped into our community’s desire for vibrant social experiences,” said Amar Lalvani, Executive Chairman of Standard International. “Now we are giving our loyal guests, and fans of what we do from around the world, the opportunity to live The Standard in a way that recognizes how the next generation wants to live. There is no better place to launch The Standard Residences than Miami, which has emerged as one of the most dynamic cities in the world, and just a place we love.”
The Standard Residences, Midtown Miami has tapped into the industry’s best talent for this debut. The building will be crafted by distinguished architects and designers, including award-winning Arquitectonica and Urban Robot. The building’s façade draws inspiration from the urban enclave’s storied past while connecting with the new energy of the neighbourhood.
Residences will express the ethos for which The Standard is known, with meticulously designed interiors that provide that balance of style and functionality. Finishes include light wood plank tile flooring, gourmet kitchens with custom Italian cabinetry and Bosch appliances, while oversized bathrooms showcase stone vanities and double-suite rain showers.
“We endeavoured to curate a distinctive residential experience, infused with the hospitality The Standard brand is known for,” said Giancarlo Pietri, Principal of Urban Robot Associates. “The vibe of the residences is tranquil in tone and texture— meant to evoke a sense of calm and comfort; While the public spaces nestled within are spirited and full of personality.”
In step with other Standard properties, residents will enjoy thoughtfully designed social spaces and amenities spanning over 3000 square metres across five floors. The expansive lobby will inspire residents to connect, work and play, with lounge areas and a Café. A lushly landscaped rooftop will create an elevated outdoor experience with a resort-style sunset pool, and signature rooftop restaurant and bar reminiscent of the vibe The Standard has pioneered from LA to New York to London.
Wellness offerings include a state-of-the-art sweat room and fitness centre, an infrared sauna, an indoor pickleball court, and yoga and stretch studios. A social floor features a karaoke bar and screening room, while co-working spaces include a private boardroom and zoom rooms. A pet spa rounds out The Standard Residences’ anything but standard amenity package. In addition, the ground floor of the property will showcase 1000 square metres of retail boutiques selected by The Standard’s in-house team.
A dedicated Standard concierge will be available around the clock to assist owners and direct cultural and community programming. Residents will also gain access to The Standard’s “Friends with Benefits” program, which earns them preferred pricing at all The Standard hotel properties around the world.
> Since you’re here, why not check out our review of The Standard London?
Main image credit: The Standard