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Flexible Accommodation

miami roof terrrace with pool at the standard

Standard Residences set to launch in Miami

730 565 Pauline Brettell
Standard Residences set to launch in Miami

The Standard and Rosso Development have announced the launch of the brands first residential project which aims to deliver a connected living experience with flexible residences…

miami roof terrrace with pool at the standard

To date, The Standard’s ‘anything but Standard’ distinctive lifestyle has only been available at its hotels, but this is all set to change, with Standard International and Rosso Development announcing the launch of The Standard Residences, Midtown Miami. The property is set to be the first of its kind, as it proposes flexible residences that blend culture, community and style with the world class design, amenities and service for which The Standard is known.

Set to break ground in 2022 with expected completion by mid-2023, the 12-story building will be located in the heart of Midtown, Miami’s most vibrant, walkable neighbourhood, centrally positioned between The Design District and Wynwood. It will feature 228 pied-à-terre-style residences ranging from studios to two bedrooms, all designed and finished with The Standard’s distinctive touch. In true “anything but Standard” fashion, the building will be the first property in the area to recognize the emerging Flexible Living movement, allowing owners to lease out their units for terms as short as one month.

“For more than twenty years The Standard has tapped into our community’s desire for vibrant social experiences,” said Amar Lalvani, Executive Chairman of Standard International. “Now we are giving our loyal guests, and fans of what we do from around the world, the opportunity to live The Standard in a way that recognizes how the next generation wants to live. There is no better place to launch The Standard Residences than Miami, which has emerged as one of the most dynamic cities in the world, and just a place we love.”

The Standard Residences, Midtown Miami has tapped into the industry’s best talent for this debut. The building will be crafted by distinguished architects and designers, including award-winning Arquitectonica and Urban Robot. The building’s façade draws inspiration from the urban enclave’s storied past while connecting with the new energy of the neighbourhood.

drawing of the facade for The Standard Residences, Midtown Miami

Image credit: The Standard

Residences will express the ethos for which The Standard is known, with meticulously designed interiors that provide that balance of style and functionality. Finishes include light wood plank tile flooring, gourmet kitchens with custom Italian cabinetry and Bosch appliances, while oversized bathrooms showcase stone vanities and double-suite rain showers.

“We endeavoured to curate a distinctive residential experience, infused with the hospitality The Standard brand is known for,” said Giancarlo Pietri, Principal of Urban Robot Associates. “The vibe of the residences is tranquil in tone and texture— meant to evoke a sense of calm and comfort; While the public spaces nestled within are spirited and full of personality.”

Pale wood and white surfaces in The Standard Residences, Midtown Miami

Image credit: The Standard

In step with other Standard properties, residents will enjoy thoughtfully designed social spaces and amenities spanning over 3000 square metres across five floors. The expansive lobby will inspire residents to connect, work and play, with lounge areas and a Café. A lushly landscaped rooftop will create an elevated outdoor experience with a resort-style sunset pool, and signature rooftop restaurant and bar reminiscent of the vibe The Standard has pioneered from LA to New York to London.

Wellness offerings include a state-of-the-art sweat room and fitness centre, an infrared sauna, an indoor pickleball court, and yoga and stretch studios. A social floor features a karaoke bar and screening room, while co-working spaces include a private boardroom and zoom rooms. A pet spa rounds out The Standard Residences’ anything but standard amenity package. In addition, the ground floor of the property will showcase 1000 square metres of retail boutiques selected by The Standard’s in-house team.

A dedicated Standard concierge will be available around the clock to assist owners and direct cultural and community programming. Residents will also gain access to The Standard’s “Friends with Benefits” program, which earns them preferred pricing at all The Standard hotel properties around the world.

> Since you’re here, why not check out our review of The Standard London?

Main image credit: The Standard

Modern flexible accommodation room

Roomzzz unveils first London-based flexible accommodation in London

800 533 Hamish Kilburn

New £20m Aparthotel launches flexible accommodation in Stratford, London…

Roomzzz has announced it is launching its first London-based development in Stratford on July 1.

The new £20 million aparthotel development aims to meet growing demand for flexible accommodation. Roomzzz London Stratford will offer 98 luxury serviced apartments with fully equipped kitchens, spacious living areas, comfy king-size beds, super-fast Wi-Fi and an on-site gym.

“We’re delighted to be launching our first London Roomzzz aparthotel in Stratford, an area booming in terms of regeneration and growth,” said Naveen Ahmed, CEO of Roomzzz. “There are exciting plans for the area over the next five years, and we are proud to be a part of it.

“Flexibility is key for the Roomzzz brand – our guests choose us as we combine the benefits of a conveniently located apartment with the security and convenience of a 24-hour concierge, it’s the best of city living.”

The suites range from the modern open-plan Neo, through to the spacious superior Liberty suite, which comes as one, two or three bedroom, making them ideal for both families, groups and long-stays. The jewel in the crown are the Dezign penthouses, which boast spectacular views of London’s iconic sights from the sweeping rooftop balcony.

The aparthotel also features a brand-new co-working environment, workinc, which taps into growing demand for flexible workplaces in the capital.

Roomzzz London Stratford is in the heart of East London’s primary retail, cultural and leisure facilities, including the London Stadium, Westfield Shopping Centre and the Queen Elizabeth Olympic Park. Situated on West Ham Lane, Roomzzz is within easy reach of both Stratford International Station and Stratford Tube with easy access to the city centre.


The Roomzzz brand already has eight aparthotels across the country, including Manchester, Leeds, Chester and Nottingham. The brand has ambitious growth plans with further developments in the pipeline for Edinburgh, Harrogate and York, as well as an extension to the existing Newcastle property.