The new 27-key Sloane Place Hotel opens in the heart of Chelsea and is complete with eclectic décor by JSJ Design…
Sloane Place has opened a 27-bedroom boutique hotel, café-bar and restaurant adjoining The Sloane Club in Chelsea, London. Hospitality interior design studio, JSJ Design were hired by Queensway, who acquired The Sloane Club in 2017 in order to convert the property into a hospitality hotspot in one of London’s most upmarket districts.
The large five-storey red-brick Victorian building has been remodelled and divided to create a separate venture, with work on project beginning in February 2018.
From the original building, around 30 bedrooms were allocated for the hotel, alongside smaller underutilised meeting rooms. Led by JSJ Design, the space was remodelled, renovated and refurbished, creating 15 bedrooms with en-suite bathrooms, 13 luxury suites, a multi-functional café-bar-restaurant and lower ground floor bar.
The 50-seat café-bar required extensive structural works to open up the space, making it more accessible for guests and local clientele alike. The interior design scheme combines bold teals,timber panelling, glass and brass, maximising light and space.
JSJ Designer, Simeon Thompson was required to maximise the space and create an inviting modern scheme that reflects the locality. “The concept for the café-bar evolved to become a venue in its own right, with short backed seats and clever use of colour, soft eclectic furniture to create an open, sociable space,” he said. “In the décor, we’ve combined hints of luxury, with elements of nature in a nod to Chelsea past and present.”
With the combination of informal décor and an all-day dining menu courtesy of Executive Chef Bernhard Mayer (formerly The Savoy, Four Seasons Park Lane Hotel), guests and patrons are encouraged to relax and extend their stay.
The interior décor and evolution of the Sloane Place brand work together harmoniously, with hand-drawn Broom bush designs featuring within the décor across the three main areas and in the new logo. This is a nod to the heritage of the area; for centuries the Broom bush grew in abundance on site and features at the top of the Kensington and Chelsea coat of arms.
The hotel bedrooms fall into three categories: Cosy (14-17 sqm), Classic (18 sqm) and Suite (38 sqm). All boast en-suite bathrooms, comfortable Hypnos beds, WiFi, mini kettles and Nespresso machines and a small writing desk.
Bedroom décor consists of warm grey timber panelling to evoke a sense of warmth and comfort, complimented by luxury statement blue and yellow fabrics. All furniture items are bespoke, with high gloss light-reflecting surfaces, designed to make the best use of space.
Overall the design, décor and concept promise a luxury venue for guests and the general public to feel welcome to enjoy from day to night.
Main image credit: Sloane Place Hotel