Sloane Place Hotel in Chelsea unveils eclectic décor

730 565 Hamish Kilburn
  • 0
Sloane Place Hotel in Chelsea unveils eclectic décor

The new 27-key Sloane Place Hotel opens in the heart of Chelsea and is complete with eclectic décor by JSJ Design…

Sloane Place has opened a 27-bedroom boutique hotel, café-bar and restaurant adjoining The Sloane Club in Chelsea, London. Hospitality interior design studio, JSJ Design were hired by Queensway, who acquired The Sloane Club in 2017 in order to convert the property into a hospitality hotspot in one of London’s most upmarket districts.

The large five-storey red-brick Victorian building has been remodelled and divided to create a separate venture, with work on project beginning in February 2018.

From the original building, around 30 bedrooms were allocated for the hotel, alongside smaller underutilised meeting rooms. Led by JSJ Design, the space was remodelled, renovated and refurbished, creating 15 bedrooms with en-suite bathrooms, 13 luxury suites, a multi-functional café-bar-restaurant and lower ground floor bar.

The 50-seat café-bar required extensive structural works to open up the space, making it more accessible for guests and local clientele alike. The interior design scheme combines bold teals,timber panelling, glass and brass, maximising light and space.

View of the stairway from above

Image credit: Sloane Place Hotel

JSJ Designer, Simeon Thompson was required to maximise the space and create an inviting modern scheme that reflects the locality. “The concept for the café-bar evolved to become a venue in its own right, with short backed seats and clever use of colour, soft eclectic furniture to create an open, sociable space,” he said. “In the décor, we’ve combined hints of luxury, with elements of nature in a nod to Chelsea past and present.”

With the combination of informal décor and an all-day dining menu courtesy of Executive Chef Bernhard Mayer (formerly The Savoy, Four Seasons Park Lane Hotel), guests and patrons are encouraged to relax and extend their stay.

Long dining table with hanging pendents above

Image credit: Sloane Place Hotel

The interior décor and evolution of the Sloane Place brand work together harmoniously, with hand-drawn Broom bush designs featuring within the décor across the three main areas and in the new logo. This is a nod to the heritage of the area; for centuries the Broom bush grew in abundance on site and features at the top of the Kensington and Chelsea coat of arms.

The hotel bedrooms fall into three categories: Cosy (14-17 sqm), Classic (18 sqm) and Suite (38 sqm). All boast en-suite bathrooms, comfortable Hypnos beds, WiFi, mini kettles and Nespresso machines and a small writing desk.

Bedroom décor consists of warm grey timber panelling to evoke a sense of warmth and comfort, complimented by luxury statement blue and yellow fabrics. All furniture items are bespoke, with high gloss light-reflecting surfaces, designed to make the best use of space.

Overall the design, décor and concept promise a luxury venue for guests and the general public to feel welcome to enjoy from day to night.

Main image credit: Sloane Place Hotel

Hamish Kilburn / 31.05.2019

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.