Police release hotel terror attack advice video for holidaymakers

Terror attack advice for holidaymakers
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The UK’s Counter Terrorism Police force has released a video, which advises holidaymakers on what to do in the event of a terror attack at a resort.

The four-minute video was made in association with the Foreign Office and Association of British Travel Agents (ABTA) and depicts an incident at a hotel, describing how to stay safe in such an event.

In the video, holidaymakers are reassured that while the chances of becoming a victim in a terror attack remain ‘extremely rare’, the new approach encourages everyone to be prepared ‘should the worst happen’.

The Run, Hide, Tell message was first introduced in 2015 following the terror attacks in Paris in December. It has now been re-issued by the police in answer to the incident at London Borough Market.

Some 30 British tourists were among 38 people killed when a gunman attacked a Tunisian beach resort in June 2015.

Counter terrorism officials said there is currently no intelligence suggesting Britons will be targeted this summer, but that the film is part of a general awareness campaign.

The video advises:
– Run
If there is a safe route, run. Insist others go with you, but do not let their indecision slow you down. Leave belongings behind
– Hide
If you cannot run, hide. Be aware of your exits. Find cover from gunfire and try not to get trapped. Barricade yourself in and stay away from doors.
– Tell
Call the police as soon as it is safe. Tell them where the attack is happening, where you are and how many attackers you saw.

Daniel Fountain / 10.07.2017

Editor, Hotel Designs

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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