Adina Hotels, a leading apartment hotel operator, unveils MM:NT Berlin Lab, a revolutionary project redefining hospitality for the future…
MM:NT Berlin Lab project fosters an agile development approach. Guests enjoy complimentary stays in exchange for real-time feedback, allowing the design to adapt to evolving travel trends and customer preferences. Social media outreach targeted Gen Z and Millennial travellers, the core demographic for this innovative concept.
Image credit: MM:NT Berlin Lab
The lab features six distinct rooms, each showcasing a unique design approach – storage solutions, room flow and bathroom styles are all under evaluation. This real-world testing allows TFE Hotels and Häfele to refine the guest experience in real-time, gathering invaluable data that would be impossible with a traditional hotel launch.
Image credit: MM:NT Berlin Lab
MM:NT Berlin Lab champions sustainability with minimalist, stylish rooms featuring a small footprint. Through rigorous testing, the lab eliminates unnecessary clutter, focusing on the essentials for today’s traveller. Smart storage solutions and thoughtful design create a low-key, high-style environment, prioritising both comfort and convenience. The lab prioritises sustainability, utilising recyclable and reusable materials.
The lab embraces a self-serve model with user-friendly in-room digital functions. A concierge web app streamlines the guest experience, facilitating check in/out, access to shared amenities and communication with staff. The app and website are powered by green energy, reflecting the lab’s commitment to a minimal digital footprint. Offline, The Hub communal space, caters to guests’ needs with secure delivery options for groceries, laundry and food.
Image credit: MM:NT Berlin Lab
Dr Thomas Leib, Head of Häfele Hospitality Solutions, underscores the collaborative spirit: “The collaboration aims to establish new benchmarks in hospitality design, personalising guest experiences and enhancing operational efficiency.”
The enthusiastic response to the lab’s booking engine, with one, two and three night stays filling up within hours, underscores the projects potential. Adina Hotels is already scouting additional locations across Europe to leverage the learnings from MM:NT Berlin Lab for future hotel development.
Main image credit: MM:NT Berlin Lab
