Marriott has signed an agreement with wasl Hospitality & Leisure LLC to bring the W Hotels brand to Dubai’s sought-after Jumeriah Beach coastline. Set to become an ‘iconic addition’ to the Dubai skyline, the 318-key W Dubai will combine the culture of the W brand with the boundless energy of the city. Here’s what we know…
Marriott International, Inc. has just announced it has signed an agreement with wasl Hospitality & Leisure LLC, to bring the W Hotels Worldwide brand to Dubai’s Jumeirah Beach coastline. Slated to open in 2022, W Dubai – Mina Seyahi is set to become an urban escape that will bring the eclectic design, unconventional luxury, and innovative programming that travellers have come to expect from the W Hotels brand.
“We are seeing increasing demand for luxury lifestyle brands in Dubai, and with its mix of culture and high-energy lifestyle, the emirate is the perfect destination for the trend-setting W Hotels brand,” said Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “With its unexpected design and iconic, socially driven Whatever/Whenever® service, W Dubai – Mina Seyahi will become a destination within a destination.”
Located close to Dubai’s thriving leisure destinations, such as Dubai Marina and JBR Walk, W Dubai – Mina Seyahi is well-situated to offer guests a vibrant and playful escape. The 31-storey hotel is expected to feature 318 guestrooms, including 26 suites and an Extreme WOW Suite (W’s take on a Presidential Suite). The W Lounge (the brand’s signature take on the hotel lobby) is anticipated to draw inspiration from a Middle Eastern gathering place and will be a dynamic and lively space, where guests can mix and mingle over crafted cocktails and light bites. Anticipated plans include a new sunset destination experience by the pool overlooking the stunning Mina Seyahi bay, as well as a signature outlet on the 31st floor, with unsurpassed views of Dubai’s world-famous Palm Jumeirah Island.
FUEL, the W brand’s high-energy, social take on wellness that allows guests to focus on mind and body, will be at the heart of the BAR-B spa, which is expected to feature three treatment rooms and a beauty bar. The FIT Fitness Centre will see UK brand 1Rebel, the ultimate sport-luxe fitness experience, make its debut in the UAE, with a 2500-square-metre, dual-storey studio in the hotel.
“We are thrilled to strengthen our relationship with wasl Group to open W Dubai – Mina Seyahi in such an important leisure destination in Dubai,” said Sandeep Walia, Chief Operating Officer, Middle East, Marriott International. “This new hotel underscores our commitment to growing our luxury portfolio in the Middle East, while signifying the demand for the W Hotels brand in the region.”
Marriott International currently operates six properties and residences under the W Hotels brand across the Middle East. W Dubai – Mina Seyahi is anticipated to be the brand’s second property in Dubai.
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Main image credit: Marriott International