Marriott signs agreement to open W Dubai

dubai skyline with new marriott w hotel
730 565 Pauline Brettell
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Marriott signs agreement to open W Dubai

Marriott has signed an agreement with wasl Hospitality & Leisure LLC to bring the W Hotels brand to Dubai’s sought-after Jumeriah Beach coastline. Set to become an ‘iconic addition’ to the Dubai skyline, the 318-key W Dubai will combine the culture of the W brand with the boundless energy of the city. Here’s what we know…

dubai skyline with new marriott w hotel

Marriott International, Inc. has just announced it has signed an agreement with wasl Hospitality & Leisure LLC, to bring the W Hotels Worldwide brand to Dubai’s Jumeirah Beach coastline. Slated to open in 2022, W Dubai – Mina Seyahi is set to become an urban escape that will bring the eclectic design, unconventional luxury, and innovative programming that travellers have come to expect from the W Hotels brand.

“We are seeing increasing demand for luxury lifestyle brands in Dubai, and with its mix of culture and high-energy lifestyle, the emirate is the perfect destination for the trend-setting W Hotels brand,” said Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “With its unexpected design and iconic, socially driven Whatever/Whenever® service, W Dubai – Mina Seyahi will become a destination within a destination.”

Located close to Dubai’s thriving leisure destinations, such as Dubai Marina and JBR Walk, W Dubai – Mina Seyahi is well-situated to offer guests a vibrant and playful escape. The 31-storey hotel is expected to feature 318 guestrooms, including 26 suites and an Extreme WOW Suite (W’s take on a Presidential Suite). The W Lounge (the brand’s signature take on the hotel lobby) is anticipated to draw inspiration from a Middle Eastern gathering place and will be a dynamic and lively space, where guests can mix and mingle over crafted cocktails and light bites. Anticipated plans include a new sunset destination experience by the pool overlooking the stunning Mina Seyahi bay, as well as a signature outlet on the 31st floor, with unsurpassed views of Dubai’s world-famous Palm Jumeirah Island.

FUEL, the W brand’s high-energy, social take on wellness that allows guests to focus on mind and body, will be at the heart of the BAR-B spa, which is expected to feature three treatment rooms and a beauty bar. The FIT Fitness Centre will see UK brand 1Rebel, the ultimate sport-luxe fitness experience, make its debut in the UAE, with a 2500-square-metre, dual-storey studio in the hotel.

“We are thrilled to strengthen our relationship with wasl Group to open W Dubai – Mina Seyahi in such an important leisure destination in Dubai,” said Sandeep Walia, Chief Operating Officer, Middle East, Marriott International. “This new hotel underscores our commitment to growing our luxury portfolio in the Middle East, while signifying the demand for the W Hotels brand in the region.”

Marriott International currently operates six properties and residences under the W Hotels brand across the Middle East. W Dubai – Mina Seyahi is anticipated to be the brand’s second property in Dubai.

Since you are here why don’t you read about W Hotel in Changsha

 

Main image credit: Marriott International

Pauline Brettell / 15.11.2021

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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