Industry Trend – ADI Trading: Vintage-styled tableware on the rise…

    ADI Trading - Tableware
    1000 584 Daniel Fountain
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    According to Global Industry Analytics’ Report – ‘The Global Tableware Market, February 2016’ – the global market for tableware is set to exceed $41 billion by 2020.

    Two of the main drivers for this growth have been cited as consumers’ interest in social dining and the growing importance of food presentation. Also of importance is a surge in demand for vintage-styled tableware, a shift in preference from white bone china to more natural shades and a greater use of materials such as earthenware, iron stone, wood, cast iron, plastic and slate in response to the rising focus on materials and their functionality, rather than simply the design of tableware.

    ADI Trading Ltd has represented leading tableware brand, Fortessa®, since 2004. Ian Bailey, Managing Director, comments: “We had observed some top chefs moving towards more rustic styled, stoneware products because it was easier to commission bespoke items. However, stoneware is heavy, easily chipped and not suited to the harsh environment of a busy catering establishment and as a result we have seen a move recently towards vitrified china with ‘handmade-inspired’ designs.”

    The Fortessa® D&V TechnoCeramTM vitrified china range can deliver a beautifully rustic collection in colours such as ‘saffron’, ‘cayenne’ and ‘cilantro’ while the catering operator benefits from an extremely scratch resistant glaze, excellent chip resistance, high edge strength and a polished foot to avoid stacking marks.

    Bailey added: “Towards the close of every century we see a ‘mega-trend’ and the latest trend for rustic tableware falls into this movement for nostalgia as we look for the ‘yesteryear’. However, we believe this trend will pass as we move towards the 2020’s and peoples’ interests become more futuristic.”

    To find out more about the brands that ADI Trading represents, call 01629 56190, email or go to

    Daniel Fountain / 14.09.2016

    Editor, Hotel Designs


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