Hotel Viu Milan opens in Porta Volta

Hotel Viu Milan opens in Porta Volta
600 352 Daniel Fountain
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Taking centre stage in Milan’s hip Porta Volta neighbourhood with its stunning glass façade framed with lush vertical gardens, Hotel Viu Milan is rewriting the rule book on how to make an entrance in Italy’s capital of cool.

Opening March 2017, the 124-room Design Hotels member is surrounded by an exquisite cross section of Milanese culture: from centuries-old historical monuments to grand shopping boulevards and cool drinking dens. And yet it is set to become the area’s hottest landmark thanks to its impeccable Milanese design, in-house Michelin-starred chef, and spectacular rooftop pool—primed to play host to the city’s chicest cocktail hours.

Architects Arassociati Studio sought inspiration from the urban regeneration around Porta Volta when designing Hotel Viu Milan. Rendered in sustainably-sourced wood, metal, and bronzed glass, the hotel’s striking façade is composed of undulating patterns of indentions and projections that define each story. Floor-to-ceiling windows flood the rooms and guest areas with natural light and blur the lines between inside and out, a sentiment further cemented by the verdant vertical garden that frames the structure. Milanese firm AG&P Greenscape were responsible for the innovative system of planters and cables that form the foundations of the botanical waterfall, brimming with locally-sourced flora including fragrant jasmine, wisteria, and climbing roses.

 

Arassociati and Nicola Gallizia Studio were entrusted with the interior design of the hotel, which is defined by a tonal colour palette and contemporary textures. Parquet oak wood floors contrast perfectly with light colours and bespoke fabrics, exclusively created for the hotel by the renowned Venetian textile company Rubelli. The furnishings come courtesy of acclaimed furniture design studio Molteni&C, as well as local artisans and carpenters, who have been commissioned to create key pieces inspired by quintessential Italian design.

Hotel Viu Milan opens in Porta Volta

Hotel Viu Milan’s studied elegance extends to the hotel’s 124 rooms and suites, which are a lesson in meticulously-crafted luxury. A neutral colour palette is enhanced by wood paneling of walnut, durmast, and Rosewood, which echoes the lines of the classic design pieces in the rooms. Floor-to-ceiling windows flood the rooms with natural daylight, while private terraces scattered across the first and seventh floors provide unrivalled panoramas over the Milanese skyline. Bathrooms are luxuriously outfitted in Port Laurent marble and, thanks to a retractable wooden wall, bath time is accompanied by an enviable city view, as well as a stash of stylish Malin+Goetz amenities.

Hotel Viu Milan’s fluid ground-floor social spaces open up right off the lobby, a light and airy reception area dotted with original artworks by Sony George and made cozy by an oversized fireplace. The flowing space leads to Bulk, an informal restaurant conceptualized by Michelin-starred chef Giancarlo Morelli. Designed as a multi-faceted social hub centered around regional cuisine, the eatery serves from an open kitchen and low, cozy seating encourages languid lunches. Overlooking Porta Volta’s new public square, Bulk’s Mixology Lounge Bar and Garden is perfectly placed to host the eternal cocktail hours of summer, ably lubricated by the bar team’s expertly-mixed Negronis.

Hotel Viu Milan also plays host to an eponymous gourmet restaurant helmed by Giancarlo Morelli. Pitched at a slightly darker hue thanks to custom lighting by Pentalight, the Restaurant “Giancarlo Morelli” exudes a studied sophistication befitting the Italian fashion capital. For dedicated gourmands, the restaurant’s 12-seater kitchen table gives an unrivalled insight into the inner workings of a Michelin-starred maestro.

Bookending the property is The VIU, the only hotel rooftop in Milan with an outdoor swimming pool that features stunning 360-degree views of the city. Teak lounge furniture is set amid Mediterranean olive trees, creating an urban oasis where guests can while away halcyon hours between dips in the pool.

All photography: Tiziano Sartorio 

Daniel Fountain / 15.03.2017

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.