HIX 2025 Preview – show highlights

Taking place over 26–27 November at London’s Business Design Centre, this year’s HIX event has been shaped around the bold theme of ‘Culture Clash’, encouraging attendees to explore how the rich tapestry of global traditions, philosophies, and aesthetics is influencing the future of hotel design.

Visitors will be immersed in a carefully curated exhibition featuring over 150 established and emerging brands, representing virtually every corner of the hotel interiors supply chain.

Expect to explore beautifully crafted lighting, furniture, surfaces, fabrics, technology, and wellness elements from internationally renowned names such as GROHE, Hypnos, Balsan, Franklite, LUMA Mirrors, Majestic London, and Mullan Lighting.

This broad exhibitor base makes HIX a ‘one-stop shop’ for designers, architects, procurement specialists, developers, and operators looking to source the very latest in hotel interiors.

Show Highlights

One not to miss is the Hotel Designs and SPACE stand as the two media giants come together for the first time with a wild theme and highlights from this year’s The Brit List Awards, held at the beginning of November at Ministry of Sound. Visit the the stand to catch both teams, grab copies of The Brit List 2025 and the latest issue of SPACE, and find out what’s in store for 2026.

Come and see us at Stand A63.

Making its return to HIX this year, Edmund Bell will unveil its latest product innovations and host a special evening reception on Wednesday 26^th November where guests can enjoy Eastern-themed food and drink while exploring the new collections in a relaxed, inspiring atmosphere.

Visitors can find the Edmund Bell exhibit at Stand 48.

Luma Mirrors will be marking its third year at HIX by partnering with award-winning Interior Architecture practice MKV Design, to present a joint installation – ‘Reflections’. Set to feature on-stand activations including a Balearic-inspired soundtrack from Music Concierge Founder Rob Wood, Ibizan mixology sessions and demonstrations of the latest Luma design collaborations, a visit to Reflections is the perfect opportunity for HIX guests to experience the power of hospitality design to tell stories, resonate emotionally, and break down barriers all around the globe.

Visit the LUMA Mirrors team on Stand U33.

Sekers will be exhibiting at this year’s show alongside their brand partners FR-One where they’ll be showcasing their exciting new collections launching at the event, as well as some of the brand’s most-loved ranges, including the Dolce Vita Leather Collection, Maxie, and Aegean.

Find the Sekers exhibit at Stand 19.

Insightful & Forward-Looking Talks: HIX Talks

Across two days, HIX Talks brings together industry luminaries for panels, interviews, and keynotes – all framed by the ‘Culture Clash’ theme.

The main event talks kick off with A Brand Apart: Crafting Cross-cultural Hospitality Experience, a session on cross-cultural brand translation, moderated by Kaitlyn Skov (Studio Skov) and featuring speakers: Arun Rana from Accor, Billy Skelli-Cohen from Beaumier, and Maria Vafiadis from MKV Design.

HIX Talks Stage 11am 26^th November.

In the afternoon, guests can go behind the scenes in Studio Confidential: G.A Group, as the studio reflects on 40 years of design evolution, leadership, and sustainability with leaders Ben Kenyon and Katayon Ghassemi.

HIX Talks Stage 2pm 26^th November.

In a keynote interview with Christoph Hoffmann, the co-founder of 25hours Hotels will share how storytelling, collaboration, and visionary leadership have shaped his path and what it takes to challenge the status quo.

HIX Talks Stage 3pm 26^th November.

Rounding off the talks for the first day, Hotel Designs Sophie Harper will lead a panel discussion on Crafting Unforgettable Guest Experiences with Wellness-led Design, where panellists Sarah Roche from Majestic London, Holly Hallam from DLSM Studio, Paul Gallacher from EPR Architects, and Elena Verdera Pastor from Studio Moren will discuss the creation of immersive and emotive spaces in hotels with a focus on overall wellbeing.

Majestic London Stand 26 4:15pm 26^th November.

Don’t miss Hotel Designs Editor Sophie Harper as she leads a conversation on Expert Systems: How Technology is Transforming Hotel Design and investigates how AI, LLMs, apps, and other technologies are impacting hotel design in conversation with Mark Henderson from YOTEL, Nelli Denisova from OBMI, and Ruud Belmans from WeWantMore.

HIX Talks Stage 12pm 27^th November.

The wellness conversation continues in Live Forever: Longevity and the Future of Hotel Wellness, where speakers Hattie David-Wilkinson from Maybourne, Ramy Elnagar from White Mirror, and Clint Nagata from BLINK Design Group explore the intersection of longevity, wellness, and hospitality design.

HIX Talks Stage 1pm 27^th November.

To close, in the Founders Forum: A Blueprint for your Hotel Design Studio, creative founders Frank Rousell from Jolie, Tolù Adẹ̀kọ́ from Adẹ̀kọ́ & Co., and Jonny Sin of Sin&Co reflect on building a studio from the ground up – discussing resilience, risk, and vision.

HIX Talks Stage 2pm 27^th November.

For anyone involved in hospitality design – whether you’re an interior designer, architect, operator, developer, or specifier – HIX 2025 is a must-attend. It combines the full design ecosystem under one roof, rich conversations on cultural and technological shifts, immersive installations that provoke and inspire, and social spaces for connection and collaboration.

This year, HIX offers not just a showcase of cutting-edge products, but a meaningful exploration of how design can bridge cultures, reimagine luxury, and shape the future of the guest experience. With its bold theme, top-tier speakers, and carefully curated exhibitor mix, HIX 2025 invites visitors to engage with the global hotel design community like never before.

Main image credit: HIX