Hilton has begun proceedings to enter the Serbian market after signing an agreement with local developers to open a Hilton-branded hotel in the capital city Belgrade’s ‘Old Town’ district.
The new-build, seven-storey Hilton Belgrade will be located in close proximity to major sights such as Square Slavija, St. Mark’s Church, the National Museum, Republic Square (Trg Republike) and the National Theatre. Also within easy reach will be government offices, financial institutions and major corporate offices.
“Growing our presence in city destinations in Southeastern Europe has formed a significant part of our regional growth strategy, as Hilton Belgrade joins Hilton Worldwide hotels trading or in development in approximately 30 European capitals,” said Patrick Fitzgibbon, senior vice president of development, EMEA.
For those looking for upscale accommodation, Hilton Belgrade will offer travellers comfortable and stylish surroundings, with a restaurant and bar on the ground floor and a rooftop drinking and dining space which will be one of the only rooftop spaces of its kind in the city. Guests will also be able to use and enjoy the hotel’s fitness club, thermal facilities and executive lounge, along with retail space within the building.
Conferences and events facilities will include almost 1,000 square metres of meeting space, including pre-function facilities, a ballroom and several large function rooms – flexible space for both business and social events.