Hard Rock Hotel London unveils Rock Royalty level accommodation

800 533 Hamish Kilburn
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The Rock Royalty level has been revealed one year prior to the Hard Rock Hotel London opening its doors to the public…

Ahead of its highly anticipated launch in 2019, Hard Rock Hotel London has lifted the lid on its Rock Royalty level, offering exclusive rooms and suites, alongside luxurious perks.

Imagined by Scott Brownrigg design firm, the hotel when open next year is said to boast around 1,000 stylish rooms and suites, together with two vibrant bars, a lively Hard Rock Cafe® and the world famous Rock Shop®.

From Abbey Road Studios and Camden’s Roundhouse to the historic 100 Club, London has undeniable music heritage. With Hard Rock Hotel London promising to be the city’s next iconic live music hot spot, the Rock Royalty programme offers an elevated experience so guests can live out their rock star dreams.

The package is truly pioneering

The 103 Rock Royalty rooms and 14 suites, designed by Scott Brownrigg, are located on the third floor of the hotel and have been custom designed for luxury and comfort. Decorated in post box red and royal blue, each lavish room features a hand-crafted Hypnos bed, flat screen digital TV, minibar and a nightly turndown service as well as a nod to the Hard Rock International brand with a branded guitar pick.

“While we will treat every guest at Hard Rock Hotel London like a VIP, our Rock Royalty programme offers an extra special experience,” said Oliver Kahf, General Manager of Hard Rock Hotel London. “The package is truly pioneering; from door to door luxury airport transfers and exclusive access to local music events to bespoke amenities tailored to each guests’ Ultimate Room Rider. We want every guest to know how it feels to be treated like a Rock Star.”

Next year’s opening will serve as yet another milestone for the growing Hard Rock International brand

Rock Royalty guests will have access to bespoke services such as taking advantage of Hard Rock Hotel London’s Ultimate Room Rider, which adds personalised touches to each Rock Royalty room including a choice of pillows, in-room scents and bath bombs. Guests can also expect to find their personal choice of spirits, soft drinks and sweet treats waiting in the mini bar and their favourite music track playing in their room on entry.

When they aren’t relaxing in their room, the luxurious Rock Royalty lounge will provide an exclusive home away from home hangout. Perfect for escaping the paparazzi, Rock Royalty guests will enjoy a host of complimentary services, from breakfast and afternoon tea to evening canapés and cocktails. The lavish lounge will also feature carefully curated items from Hard Rock’s extensive collection of music memorabilia.

To ensure guests not only feel good but look good too, Rock Royalty Suites come with complimentary shoeshine and pressing services to ensure every guest is stage ready. Rooms will also have a coffee table book showcasing the history and stories of the hotel’s most famous – and infamous – guests.

Next year’s opening will serve as yet another milestone for the growing Hard Rock International brand, which currently operates in 74 countries worldwide, and will continue to cement its place in the industry as one of the most globally recognised companies.

 

Hamish Kilburn / 07.08.2018

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