GROHE secures nine Red Dot Awards

    1024 683 Katy Phillips
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    Parent company LIXIL wins a further six awards across various categories.

    GROHE has won a record nine awards at the Red Dot Design Awards 2018 – one of the most prestigious international design recognitions.

    The competition is organised by Design Zentrum NordrheinWestfalen in Germany, with GROHE receiving the prestigious “Red Dots” for the GROHE Red and the new GROHE BLUE Home Pull-Out water systems, plus bathroom collections such as the new ATRIO range, which recently launched at Fuorisalone in Milan.

    The nine winning GROHE products were:

    RED Kettle Hot Water tap

    BLUE Home Chilled Still and Sparkling filtered Water Tap

    ATRIO Collection

    Sense & Sense Guard Water Security System (2 awards)

    SmartControl Concealed

    Essence Spa Colours Collection

    Architectural Flush Plates

    Euphoria 260 Showerhead

    There were also six more Red Dot Awards for LIXIL, while the jury awarded the title “Honourable Mention” for LIXIL’s SATO V-Trap Toilet System, a twin- pit pour-flush latrine.

    Each of the awarded products will be displayed in the exhibition of the Red Dot Design Museum in Essen. In addition, they will be presented in the Red Dot Design Yearbook, at the online portal Red Dot 21, in the app, and the online exhibition starting on 9th July 2018.

    Michael Seum, Vice President Design at GROHE, said: “GROHE attaches great importance to the fact that design as a corporate value is more than just a driver. Rather, it is firmly anchored in the company’s DNA. My team and I are very happy about this outstanding recognition of our work. We are honored that our design philosophy is so well respected in the creative community. Our products have to stand out in an extremely competitive environment. Design is a very important key element. We want to create something unique and new, while also achieving design permanence. In addition to that, the aesthetics have to embody a deeper ease of use that will make it a pleasure for consumers to interact with our product.”

    The international Red Dot Design competition is organized by the Design Zentrum NordrheinWestfalen e.V. in Germany and honours the best products of the year. Designers and manufacturers submit their products and a jury of 40 experts assesses the submissions based on criteria such as degree of innovation, functionality, ergonomics, longevity and ecological compatibility. This year, the jurors received submissions from 59 countries.

    Katy Phillips / 30.04.2018



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