The increased investment comes after Great Hotels of the World was recently acquired by GuestCentric…
Great Hotels of the World (GHOTW), which includes in its collection properties such as Atlantis The Palm Dubai and Altis Belém Hotel & Spa, will receive more than €3,000,000 investment over the next two years.
GHOTW is a well-established sales and marketing hotel representation company for upscale independent hotels, specialising in the business travel and MICE market. Following GuestCentric’s full acquisition of the brand, GHOTW now provides unparalleled access to technology, and high-tech, high-touch experiences to its member hotels across the world.
GuestCentric’s investment will be focused in enhancing GHOTW’s presence in the bleisure market. The GHOTW portfolio includes 60 hotels in prime locations, with an average of 150+ bedrooms, and always with superb business and meeting facilities. Crucially, each hotel also has exceptional leisure and spa facilities, meaning they are perfectly positioned to target bleisure travellers.
Since its founding in 2004, GHOTW has offered buyers the utmost in MICE offerings via its venue-searching services in particular, and member hotels have had the benefits of belonging to a larger soft-brand group while retaining individuality and autonomy. Now, members will have access to even more cutting-edge technology and services, following GuestCentric’s investment.
Of the investment, President & CEO of GHOTW, Pedro Colaco, commented: “Following the full acquisition of GHOTW under GuestCentric, we are excited to be bringing together two likeminded brands who put technology and service at the forefront of business and bleisure travel. This renewed investment feels particularly relevant given the bleisure market now affects between half and two thirds of all business trips in the world’s main outbound markets; to stay at the forefront of this sector, we must continue our investment and grow the services as far as we can.”
GHOTW has been providing its members with a globally recognised brand, best-in-class MICE Sales & Lead Generation and Corporate Sales & GDS Connectivity, for many years. Now, hotel members also have access to a cutting-edge digital suite that includes integrated Web Design, Booking Engine and Channel Manager. These services are offered in flexible and modular packages, so that members can commit only to the services relevant to their individual property.
Main image credit: GHOTW