Premium designer furniture brand KENT & LONDON, which opened its London showroom this week, has launched #WellMadeLDF18, a design challenge for members of the public and designers during London Design Festival…
The official launch on Tuesday evening welcomed press, international designers and friends of the brand as the store announced its London presence following popular demand among London designers in both the residential and contract market.
Visitors of the store are now invited to explore high quality custom-made furniture and kitchens, alongside its showroom collaborations with FLOOR_STORY – East London’s friendliest rug dealer, Swedish encaustic tile company Marrakech Design, Studio Ore – handcrafted and hand finished brass taps and Caesarstone – which recently launched its Metropolitan collection, marking a new era in durable quartz surfaces. The Shoreditch showroom also features designed products from Vitamin Living, Kast Concrete basins and Armac Martin.
As part of the Shoreditch Design Triangle and throughout the duration of the Festival, KENT & LONDON hosts a unique design challenge titled #WellMadeLDF18. Both professionals and design savvy public are invited to book into a session to create their own piece of furniture using selected materials within the showroom. They will see their ideas come to life through a live design consultation with KENT & LONDON partners Luke Ellis (Creative Director) and George Couyas (Interior Designer).
#WellMadeLDF18 aims to engage with people from all backgrounds and skill level, inspiring creativity and providing an insight into the design process. KENT & LONDON will use their specialism of designing and making custom-made furniture to digitally sketch each design.
During each session the design development will be projected for showroom visitors to view. Each concept will be posted to Instagram for a public vote using the hashtag #WellMadeLDF18 and a shortlist will be judged by a panel of industry experts. The winning design will be refined and produced by KENT & LONDON and gifted to the winner.