Creating the authentic UNILIN Evola surface

800 534 Hamish Kilburn
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The desire to make Evola decorative panel surfaces ‘true to life’ saw the UNILIN product design team look to where it all begins: with the original materials…

Working from original materials was the key to the authenticity of UNILIN Evola panels. The design team was packed full of discoveries from the natural world, trade shows and even personal purchases that inspired new decors in HPL and melamine-faced chipboard. Working from these original materials, the UNILIN design team began a process of experimentation.

“If we put our Evola panel next to the real thing, we don’t want to be able to see a difference.”

Ann De Blanck, Evola product manager, explains: “We needed variation, so we started to treat the genuine specimens; for example, adding a patina or saw marks to the decor. That is a job for the specialists, because it’s a very fine line between attractive authenticity and over doing it. Our ultimate goal is always very clear: if we put our Evola panel next to the real thing, we don’t want to be able to see a difference.

“That takes an awful lot of skill. By that, I mean that our team experiments and tries things out by hand, day in and day out. For example, when the ‘reclaimed trend’ was all the rage, we created a decor with cracks in the panel. We did that using a drum that we threw nails and screws into; as the drum turned, they made scratches in the decor. Yet another conscious choice and essential if you want to bring unique products to the market.”

This meticulous attention-to-detail sees UNILIN Evola panels beautifully replicate natural materials. From the deep grain and knots of Nordic Pine’s rustic texture to the subtle, super-matt surface of White Birch, each décor is a true-to-life recreation of original materials. This realism is not only down to the experimentation of the design team, but also through using production technology to develop surface structures synchronous with the design underneath.

“As well as an authentic look, the feel also needs to be right, and this has become more-so in recent years. That’s why we have specialised in developing surfaces where the structure follows the pattern beneath perfectly. This gives a realistic design, hardly distinguishable from solid wood or veneer. A realistic, budget-friendly and sustainable alternative for real material,” explains Blanck.

The UNILIN Evola collection is available in 168 different looks available in HPL, melamine and edging tape. Promising life-like wood decors and authentic embossed textures in concrete and metallics, as well as plain; it is a well-rounded collection that brings beautiful authenticity in scratch and stain-resistant panels for commercial use.

Hamish Kilburn / 22.01.2019

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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