Melia Hotels International, Calviá City Hall and the Balearic Government has begun construction of a new hotel and shopping mall in Magaluf, Mallorca, which marks the next phase in the repositioning of the destination.
Leading Spanish Hotel Group, MHI is supporting the venture by investing the largest private investment of €45 million (£37.8 million) and will oversee the creation of a new central social hub. It will further contribute towards the area’s international positioning and enhance the profitability and sustainability of Magaluf’s tourism industry.
Set for completion in 2018, the complex will include a modern hotel, underground parking space for 200 cars and more than 5,000m² of retail, food & beverage outlets and terraces, which will be located parallel to Magaluf’s beachfront. It will offer professionals and families holidaying in Magaluf and wider Mallorca, as well as residents, the opportunity to enjoy a variety of new quality international high-street retailers and F&B outlets to encourage visitors to spend longer in the destination.
Following a public-private sector cooperation agreement, the Calvia Beach regeneration project was launched in 2012. As part of the initiative, Melia Hotels International has renovated all hotels in the area, totalling more than 3,500 rooms, through the introduction of new brands and experiences. MHI’s achievements have received international recognition, as well as generating the best results for Magaluf in the Company’s history.
MHI’s new four-star hotel will be the only new-build property to be added to the Company’s Magaluf portfolio. Situated next to Magaluf’s promenade, the hotel will provide state-of-the-art facilities, more than 270 rooms, rooftop and upper terrace hanging pools with views over the Mediterranean, plus a restaurant at street level open to both guests, tourists and locals.
The Calvia Beach project is a strategic scheme for the Company as the conversion of its hotels have allowed MHI to improve business results, as well as having a positive impact on the image of the destination, the revival of visitor facilities and the creation of new jobs. The hotel launch is expected to create 200 jobs and will boost local consumption of existing or new leisure amenities.