Synonymous with luxury, Edwardian Hotels’ The Londoner, which takes urban hospitality in Leicester Square to new lavish heights, specified AXOR brassware throughout the ‘super boutique’ hotel – from its guestrooms and suites to its destination spa (and all wellness areas in-between)…
London’s first super boutique hotel in Leicester Square, The Londoner is a collection of spaces, tastes and experiences brought to life across 16 storeys. Part of Edwardian Hotels London, The Londoner has been curated to reflect the drama and elegance of West End life. Synonymous with luxury, The Londoner specified AXOR brassware throughout the entirety of the hotel. From its rooms and suites, to the Retreat Spa and hotel restrooms, AXOR provided all basin and bath mixers, showers and handsets, kitchen taps and brassware accessories to this iconic building.
Mirroring the industrial metalwork on the outside of the building, AXOR’s Brushed Black Chrome finish was selected for all products. Chosen for its sleek silhouette and premium feel, the AXOR Citterio stands pride of place in every room. In standard rooms, AXOR Citterio E 3-hole wall-mounted basin mixers have been selected, whilst suites boast AXOR Citterio M. Citterio E Shower sets complete with overhead and 120 3jet hand showers, and the Citterio E bath spout can be found in both. Public restrooms feature the Citterio E single lever basin mixers for its hand washbasins, and where there are in room kitchens, AXOR Uno mixers have been selected.
Paying attention to the smallest of details, the iconic Brushed Black Chrome finish has also been applied to all Universal Accessories. From shower door handles and rail grab bars, to towel hooks and toilet paper holders, Londoner bathrooms have a truly unified, luxury aesthetic.
“AXOR was the natural choice for this hotel,” says Rob Steul, The Londoner’s head architect and Creative Director of Edward Group London. “The Londoner is all about understated luxury, we wanted guests to feel they were experiencing the best. AXOR delivers that in both its product design and function. The showering experience is like no other.”
With environmental sustainability at the core of The Londoner’s design, the hotel boasts an ‘Excellent’ rating from BREEAM, exceeding the requirements for sustainable energy and water use. Playing a key part in this is AXOR’s innovative technology which reduces water consumption without compromising on performance. Thanks to its AirPower and EcoSmart technologies water is aerated, reducing consumption by up to 60 per cent from traditional mixers, without compromising on performance. As water is full of air, droplets are plump, cocooning the body as they fall to give an unparalleled showering experience.