In line with the plan to meet the rising demand from millennial travellers, Frasers Hospitality, a division of Frasers Centrepoint Limited, is expanding its Capri by Fraser brand footprint with the opening of Capri by Fraser Berlin.
Capri by Fraser Berlin marks Frasers Hospitality”s seventh operating Capri-branded property globally and the second in Germany. Frasers Hospitality is on track to expand the brand to a total of 16 cities over the next four years. These cities include Leipzig, Shenzhen, Wuhan, Jakarta, Johor Bahru, Balikpapan, Kalkara and Gurgaon.
Within the unique property is an archaeological excavation site that was discovered by chance during construction, which is now carefully preserved and showcased through a glass floor. Swings are installed above the excavation site to offer guests a playful and novel way of engaging with this historical landmark. In addition, the apartment decor adopts the same approach by juxtaposing symbols of modernity, such as current city maps, with historical graphics of iconic buildings. Furthermore, the ceiling structure of Capri by Fraser Berlin takes cues from classic architectural styles, and is accented by rich gold and warm colours that create a relaxed, convivial ambience.
The Capri by Fraser brand caters to the needs of the e-generation, evident by its offerings at all hotel residences. The Spin & Play concept, resisting the usual expensive hotel laundry model, provides laundrettes with the latest games consoles, kickboxing and other activities for the millennial traveller. Guests have further options to de-stress at the 24-hour gymnasium or at the all-day dining restaurant, bar and deli. Meeting and conference facilities are also equipped with the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard-projector features. Furthermore, local activities can be customised for guests seeking an authentic and unique experience.
Core to millennials and Capri by Fraser DNA is technology. Apart from state-of-the-art meeting and conference facilities, Capri by Fraser is developing a suite of technological initiatives to offer guests an unforgettable stay, where cutting-edge technology is seamlessly integrated into the travel experience at every possible touchpoint.
Conveniently situated in the heart of the vibrant German capital, Capri by Fraser Berlin offers easy access to international organisations, cultural attractions and popular tourist destinations. Numerous public transportation links are also available in the vicinity, with the closest underground station being 4 minutes away, while the Ostbahnhof train station is 10 minutes away.
Frasers Hospitality”s global portfolio, including those in the pipeline, stands at 148 properties in more than 80 cities with over 23,600 keys worldwide.
