Hilton London Metropole to ‘radically’ transform guest experience

West Wing Lobby
730 565 Hamish Kilburn
  • 0
Hilton London Metropole to ‘radically’ transform guest experience

Hospitality design firm Perkins&Will have been appointed to completely refurbish Hilton London Metropole, which is the largest Hilton outside of the USA…

West Wing Lobby

As part of a multimillion-pound renovation, Hilton London Metropole has briefed design firm Perkins&Will to ‘radically transform the guest experience’.

The renovation, which due to be completed by summer 2021, is expected to provide guests with a completely new and upgraded stay – no element of the hotel will be left unchanged.

The 1,096 guestrooms and suites have undergone a striking transformation, designed with a contemporary and bold aesthetic that sensitively reflects different London boroughs. The venue’s four restaurants and bars will be relaunched with exciting new drinking and dining concepts, including an all-day British brasserie, serving locally sourced ingredients, and a new suitably relaxed market-style dining outlet, that celebrates London’s street food scene. The refurbishment will also see the opening of a state-of-the-art 200sqm (2,153sqf) fitness studio. 

Executive Bedroom inside the Hilton hotel

Image credit: Hilton Hotels

Extensive renovations are being made to the hotel’s 35 event spaces and meeting rooms, including two dedicated hybrid meeting rooms and three ballrooms, which total over 4,600sqm (49,500sqf) in size, from the 1,062 Square Metres (11,431sqf) Richmond Suite to the Kensington Suite, with its open private foyer and space for up to 1,350 guests. Hilton London Metropole also operates Hilton EventReady with CleanStay, which ensures the hotel delivers event experiences that are clean, flexible, safe and socially responsible.  

“Our ambitious multimillion pound renovation will maintain Hilton London Metropole as Europe’s leading conference and events hotel,” said Remco Norden, Area General Manager. “The refurbishment will radically transform every element of the hotel, from our restaurants and bars to our bedrooms, suites and meeting and event spaces. It will elevate the guest experience and continue to make us the venue of choice for business and leisure travellers and corporate and private events of any scale. 

“The refurbishment celebrates London and our hotel’s wonderful history. Despite the challenges the industry has faced in 2020, our hotel has an incredibly bright future and this renovation is our opportunity to invest in it.”  

The hotel has embraced the latest in technology to ensure a seamless stay, from upgraded Wi-Fi to the introduction of Digital Key, which allows Hilton Honours members to check in and choose their room using their smartphone via the Hilton Honours app.   

The design project celebrates the best of the capital, with the new design weaving the city’s storied history into the hotel. Guests will experience engaging touchpoints from London’s rich heritage, its vibrant art, culture, music and diverse food scene throughout.  

The new, elevated aesthetic will take guests on an immersive experience through the capital. The architecture, design, restaurants and bars showcase purposeful acknowledgements to East, Central and West London’s heritage as the hotel tells the story of this ancient city with nods to iconic areas including Borough Market, Covent Garden and towns on the Thames. 

Sustainability is at the heart of Hilton London Metropole and its refurbishment. From the team members’ uniforms, made from sustainable materials, such as recycled plastic, to the green kitchens serving locally grown produce, the hotel has collaborated with a wide range of businesses and manufacturers to create an ethical and environmentally conscious space. 

Guests staying in the Suites or Executive Rooms will enjoy complimentary breakfast and access to the exclusive and contemporary Executive Lounge, which has a dedicated arrivals area and check in facilities. The lounge serves a carefully curated food and drink offering throughout the day alongside monthly tasting and live cooking experiences. When booking their future stays, guests can also feel confident that their health and wellbeing have been taken care of thanks to Hilton CleanStay, an industry-defining standard of cleanliness and disinfection delivered in Hilton properties worldwide. 

The hotel’s radical developments will retain Hilton London Metropole’s position as the perfect choice for the business traveller, from its central location in the heart of the city to its impeccable transport links, seven different bedroom options and four suite categories to choose from, a seamless check in process, a wide choice of food and drink dining experiences and an impressive on-site fitness studio. 

Since you’re here, why not watch our recent Hotel Designs LIVE panel discussion, featuring Neil Andrew, Head of Hospitality at Perkins&Will?

Main image credit: Hilton Hotels

Hamish Kilburn / 06.04.2021

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.