Product watch: Sustainable luxury surfaces from Siminetti

Image of natural looking hotel room
730 565 Hamish Kilburn
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Product watch: Sustainable luxury surfaces from Siminetti

As we have already established in our editorial series with the brand, Siminetti is renowned for its hand-crafted mother of pearl decorative surfaces. In the unprecedented circumstances of 2021, the brand’s products offer a unique form of decoration with qualities that enhance both public and private areas…

Image of natural looking hotel room

Siminetti produces luxury surfaces that are crafted with passion and viewed with awe. As explained in a Product Watch Pitch at Hotel Designs LIVE, all of its raw materials are sourced from ethically farmed and sustainable sources. This is to ensure our impact is with respect to the traditions of the people who inhabit the areas and ensure the environment is protected. Typically the shellfish industry farm foodstuffs, cosmetics and pearls for jewellery. Leaving the shells as waste material which is discarded to landfill. Siminetti takes this jewel in the rough to remove the harsh exterior and reveal the undisputable beauty within, resulting in not only a minimal environmental impact but a positive one reducing waste to landfill.

Image of bed in hotel room with Siminetti wallcovering

Image credit: Siminetti

The process in which the brand’s raw product is transformed into their beautiful surfaces however is not straightforward. All products are handcrafted with a key attention to detail. Rough imperfections are removed to reveal the stunning nacre. This is then cut into individual tesserae, hand-placed by artisans onto either mesh backings or paper sheet faces – for mosaics – or applied to one of their panelling substrates to create our inspiring decorative surface. Finally, the mosaic tiles and decorative surfaces are polished to bring out the stunning qualities of mother of pearl then sealed for increased strength, an enhanced finish and ease of cleaning.

Following the events of 2021, hoteliers and designers are looking for solutions to growing hygiene concerns. Siminetti’s decorative surfaces come made to measure up to a size of 1200mm x 2400mm with a strong panelling substrate. The substrate options include aluminium honeycomb, magnesium board or PVC foam in varying depths depending on your requirements. This results in an exact fitting solution that requires no grouting and is easily wiped clean in high traffic areas. The grout typically used with bathroom tiling can cause a bacterial build-up or capture viral pathogens. The brand’s paneling solution mitigates that risk whilst providing a luxurious aesthetic.

Image of luxury textured sustainable wallcovering from Siminetti

Image credit: Siminetti

This year, Siminetti unveiled its Seasons’ Collection. A series of decorative surfaces inspired by nature and kind to the planet. The collection consists of 12 designs which are all currently available in two colourway options; Innocence saltwater pearl or Golden Promise saltwater pearl with a Bianco freshwater base. These timeless designs will tie your décor back to nature, provide a hygienic – easy to clean surface, and inspire your customers.

The seasons’ collection entails a range of designs to complement any luxury setting. Breaking the traditions of what is assumed possible with mother of pearl. The inclusion of geometric, organic and abstract patterns sets the collection apart from any others on the market. Explore the twelve stunning designs on their website or their new brochure.

It is important to look at what can be taught by the disruption of 2020. Siminetti’s next generation of decorative surfaces present opportunities in the development of both luxury hospitality aesthetics and hygiene demands of more demanding guests. This benefit of improved maintenance and aesthetics, over traditional tiling, is furthered also by the surfaces ease of installation compared to traditional tiling.

Siminetti is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here.

Main image credit: Siminetti

Hamish Kilburn / 11.03.2021

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Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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