Going further than other brands in its quest to design a sustainable future – with its 360-degree sustainability approach – GROHE is a candidate for the 13th annual German Sustainability Award…
Bathroom brand GROHE has once again been nominated for the German Sustainability Award following last year’s successful top 3 ranking in the category “Germany’s Most Sustainable Big Companies 2020”. The brand, which is one of the leading manufacturers of integrated bathroom solutions and kitchen fittings, is now looking forward with excitement to this year’s award ceremony on December 4th, 2020 in Düsseldorf.
For the 13th year running, the German Sustainability Award Foundation will honour companies that combine economic success with social responsibility and environmental protection in an exemplary manner. “We are really very pleased with the nomination and the recognition it brings. We have been pursuing our sustainability goals for many years with high pressure and full conviction,” says Thomas Fuhr, COO Fittings LIXIL International and CEO Grohe AG. “This year we have again been able to reach important milestones. It encourages us to constantly scrutinise and improve our internal processes in the interest of a better environment.”
CO2-neutral production at GROHE since April 2020
As one of the first leading manufacturers in the sanitary industry, GROHE switched to CO2- neutral production in April 2020. Since July 2019, GROHE has been using green electricity at all five LIXIL EMENA production sites, which produce exclusively for the global brand, and in the German logistics centres.
In addition, the brand is also investing in solar technology, combined heat and power plants and innovative, manufacturing processes such as 3D metal-printing that conserve materials to ensure a value chain that conserves resources.
In order to offset CO2 emissions that could not be reduced in the past, GROHE is also supporting two compensation projects. However, the brand’s commitment does not stop there: By 2021, GROHE wants to make its sales offices climate-neutral and increase its energy efficiency by its own means in order to reduce the share of compensation.
Since 2018, GROHE has also been actively engaged in avoiding plastic with its “Less Plastic Initiative” which aims to replace plastic packaging with more sustainable alternatives. This initiative has to date already saved around 10 million items of product packaging made of plastic. By 2021, this figure is to be increased significantly to up to 35 million.
For GROHE, sustainability is an integral part of its corporate strategy alongside quality, technology and design and it is therefore deeply rooted in the brand’s DNA. GROHE sees itself on a continuous journey in terms of its sustainability initiatives – looking to the future, but also motivated by the numerous successes in recent years. In addition to repeated top rankings in the German Sustainability Award, the sanitaryware brand was awarded the CSR prize of the German Federal Government in 2017 whilst GROHE CEO Thomas Fuhr was also honoured with the B.A.U.M. Environmental and Sustainability Award by the B.A.U.M. corporate network in September 2019.
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Main image credit: GROHE
