Product watch // AXOR MyEdition: bathroom design that’s personalised

730 565 Hamish Kilburn
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Product watch // AXOR MyEdition: bathroom design that’s personalised

With modern travellers demanding more personalised hotel experiences, Hotel Designs takes a look at MyEdition range of taps by AXOR, which have been designed in collaboration with Phoenix Design…

For more than 25 years, AXOR has been a pioneer in the development and production of avant-garde design objects for luxury bathrooms and kitchens. This legacy is continued with AXOR MyEdition, a collection of taps created in collaboration with the Stuttgart-based design studio, Phoenix Design. The design is independent and recognisable, supporting the brand maxim “Form follows Perfection”.

Image credit: AXOR

Conceived as an expression of personality, self-realisation and individual creativity, the range features a variety of surface colours and patterns that enable the tap to be customised for an individual look.  The exclusive plate materials can be chosen from 15 AXOR FinishPlus special finishes, two glass plates and five special materials: metal, wood, marble and leather. This monolithic design makes individualisation possible by allowing more room for personal creativity.

Image credit: AXOR

This demand for personalisation has been furthered by AXOR with the recent launch of MyEdition 2.0. Offering maximum freedom in the choice of materiality for the mounting plate, it is now possible for designers to create their own plates to perfectly match wider bathroom schemes. Using approved specification templates for the designs and local craftsmen for the manufacture, personalised plates can be secured onto the existing tap and fitted as normal.

In addition to its innovative aesthetic, the collection also offers a superior water experience. MyEdition is available with the innovative PowderRain spray – a first for washbasin mixers. With the advantage of micro spray technology, this new water method has six fine openings per nozzle (instead of one), transforming the spray into thousands of micro droplets that envelop hands in a gentle cocoon of water.

AXOR MyEdition comprises nine products in total, including products for washbasins, bidets and bathtubs. It represents the next stage in AXOR’s journey in developing innovative ways to experience water.

hansgrohe is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. 

Main image credit: hansgrohe

Hamish Kilburn / 07.09.2020

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