GUEST ARTICLE: Making a hotel shareable, the devil is in the detail

800 534 Hamish Kilburn
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When it comes to creating a design-led hotel environment, the finer details really do count. Emma Segelov, head of marketing at MK Electric, explains why the type of wiring devices that are specified can have a fundamental impact on the look and feel of a space…

Hotel designs are being critiqued more now than ever before, as they face up to the challenges of the digital age. Customer expectations have never been higher while, at the same time, it is easier than ever for them to offer criticism through review websites such as Tripadvisor or Trustpilot.

To meet this changing dynamic, hotels have modernised at a rapid rate. Hoteliers are finding new ways to make their business sharable on social media platforms such as Facebook and Instagram – one New York hotel even experimented with an emoji-powered menu in a bid to create a social media buzz.

This trend towards power outlets which add to the overall interior design and user experience is being led by a demand for greater connectivity on the go

But, when it comes to creating an environment that wows guests it can often be the little things that count. In fact, the hotel booking site Trivago recently listed power outlets that complement their surroundings as one of its key elements for hotel design in 2018.

This trend towards power outlets which add to the overall interior design and user experience is being led by a demand for greater connectivity on the go. It is now common for travellers to take multiple devices with them to a hotel, so many are choosing to add more power outlets so guests can access the power they need.

To ensure these wiring devices keep with the look of the room, many hoteliers are choosing to add contemporary switches and sockets that complement the décor. By doing this, convenient access to power is prominent within the space, without having to hide the sockets behind furniture. After all, hotels have been known to use beds, desks and drawers as a means of removing unsightly products from view.

MK Electric’s Elements Collection is one example of this kind of decorative wiring device. The range features stylish electrical sockets, contemporary light switches and electronic dimmers that come with touch control and ‘vapour trail’ LED displays.

Inspired by materials such as wood, leather and stone, the collection is available in 16 standard finishes across four material designs – synthetics, glass effect, naturals and metallic – offering a range of colours, materials and finishes which will suit any interior.

Each product in the MK Elements Collection is built to the very highest standards by global industry experts

No two projects are the same, and to reflect this, MK Electric developed a tool to create unique and imaginative designs with flexibility: the MK Elements Collection Design Tool for tablet or PC. It is a customising device specifically for users to design their own bespoke creations.  The tool offers three levels of customisation, and whether a user wants to put a twist on an existing Elements design or start from scratch, they can easily create their own individualised light switches, dimmers and electrical sockets in hundreds of combinations. The ‘My Designs’ folder enables users to save their creations, request quotes and samples to help explore their options, and ultimately create the pieces.

The Elements functionality includes innovative touch control dimmers with vapour trail, USB charging solutions with integrated USB two-gang switchsocket outlets and euro modules. The collection contains a variety of combination plates to achieve a multimedia offering in one device instead of multiple individually installed devices.

Each product in the MK Elements Collection is built to the very highest standards by global industry experts. The range offers premium performance and long-term reliability, exceeding British Safety Standards and coming with a 20-year guarantee*.

Hotels are under constant pressure to reinvent themselves and create a trend-led experience that impresses customers. Wiring devices that complement the hotel’s décor can create a unified design aesthetic within a hotel room, while providing flexibility through access to charge in key locations.

Hamish Kilburn / 08.08.2018

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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