Lifestyle hotel brand Miiro has announced the appointment of Stefan Ludwig as the General Manager of The Mansard, its newest opening, which joined the portfolio in December 2024…
Stepping up to steer The Mansard for Miiro, Ludwig brings an exceptional background in luxury hospitality, with almost twenty-six years’ experience in the industry. With a career spanning the globe, he has honed his expertise with prestigious brands such as Ritz-Carlton, Kempinski, Fairmont and Almanac Hotels, making him a leader in curating extraordinary guest experiences.
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- Image credit: James McDonald / Miiro
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- Image credit: Miiro
He joins Miiro from the renowned Gstaad Palace Hotel in Gstaad, Switzerland, where he held the role of Director of Sales and Marketing and Deputy General Manager. Here, Ludwig collaborated with cross-functional teams to launch new products and experiences, in addition to developing a refreshed positioning of a legacy luxury hotel.
In his new position at The Mansard, his dynamic leadership, passion for hospitality and knowledge of the local area will further enhance the hotel’s position as a leading luxury destination and bring the Miiro brand to life in Gstaad. On being appointed General Manager, Ludwig said, “I am delighted to join the Miiro brand at a time of expansion, we certainly have an exciting future ahead at The Mansard and I am honoured to be playing a part in shaping this
future.”
Image credit: James McDonald / Miiro
Now a true local in Gstaad, Ludwig is passionate about everything this Alpine neighbourhood has to offer, from its stunning natural beauty to its strong sense of community.
As part of this reorganisation, Martin Bieri will transition his responsibilities as Managing Director on April 1, 2025. Additionally, Michel Wichman will exit as a shareholder of The Mansard as of the same date.
The Mansard marks the third opening from Miiro, following the success of the lifestyle group’s first property launches; Le Grand Hôtel Cayré in Paris and Borneta in Barcelona in 2024, in addition to the upcoming openings Templeton Garden in April 2025, Miiro Palais in Autumn 2025 and Miiro Maria Theresia in Winter 2025.
Main image credit: James McDonald / Miiro
