GROHE has announced its plans to open its first UK Specification Hub at the iconic Business Design Centre in Islington, London. Here’s what we know…
Set to open by the end of 2024, GROHE will join a number of renowned names in design and interiors at the exhibition centre. The space will act as a dedicated Specification Hub for predominantly A&D customers to see first-hand the GROHE portfolio, including the premium sub-brand, GROHE SPA.
A number of best-selling GROHE lines will be displayed, including a variety of plumbed-in shower systems for live demonstrations, Sensia Pro shower toilets, brassware and accessories, plus a range of fittings in GROHE’s Colour Collection finishes.
Catering primarily to designers, specifiers and architects, the Specification Hub will be managed by the GROHE UK Sales and Projects team on an appointment basis. Alongside customer appointments, the space will be utilised by the wider UK team for events, training demonstrations, and product launches.
The Specification Hub concept has been headed up by Chris Dodds, Leader, UK & Ireland, LIXIL EMENA and Louis Pullen, Leader, Architecture & Design, UK, LIXIL EMENA, with the objective of developing customer relations at the forefront.
Commenting on the project, Chris Dodds, Leader, UK & Ireland, LIXIL EMENA said: “The opening of our Specification Hub in the Business Design Centre is a strategic step in our plans for the projects sector, which is growing at pace in the UK and Ireland. We understand the value and importance of providing a space that offers our customers a tactile experience with our products ahead of specification, and now is the right time for us to invest in a dedicated space for our A&D partners
within the UK. We’re continuing to expand our premium and professional product offering and this space will offer a new touchpoint for our partners and prospective customers who want to learn more about GROHE’s unique innovations.”
GROHE is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: GROHE
