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    New York City

    Life Hotel now open inside old LIFE magazine building

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    The doors are officially open at the first-ever Life Hotel in Manhattan’s burgeoning NoMad neighbourhood. Located at 19 West 31st Street (between Broadway and Fifth Avenue) in the original building that once housed LIFE magazine, the hotel echoes the original dual-use of this iconic property where celebrated writers and artists like Norman Rockwell, Charles Gibson, […]

    The Whitby opens in New York

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    Taking centre stage on Manhattan’s pulsing Upper Midtown scene, The Whitby is Firmdale Hotels’ second outing in New York, and a fitting creative bookend to its ever-popular Crosby Street Hotel in the heart of SoHo. Situated on West 56th Street at 5th Avenue, The Whitby is surrounded by world-class restaurants, boutiques, and museums, and is […]