Winner of ‘The Lost Art of Sketching’

    150 150 Daniel Fountain
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    Morgan is pleased to announce that the winner of ‘The Lost Art of Sketching’ iPad competition is Adam O’Neill, Associate at Steffian Bradley Architects. Adam was one of hundreds of visitors to the new Morgan showroom, which was officially launched during Clerkenwell Design Week, 20-22nd May.Presented with the winning prize of a new iPad, Adam comments, “I was walking around Clerkenwell researching products and hadn’t planned to take part in the sketching workshop, so to end up winning the competition is a marvellous outcome. Discovering the new Morgan showroom was also really opportune as I am currently working on a project that their furniture could be ideal for. I’ll definitely be coming back in to see if Morgan can help with my brief.”

    Part of the three day event programme for Clerkenwell Design Week, the competition was directed by the talented Stewart Dodd of Satellite Architects. Stewart ran interactive workshops sharing insights into the history of sketching and then participants sketched their favourite Morgan chair using pen and paper or an iPad. Stewart comments, “Being able to draw is like being able to speak a language.” Freed from the precision demanded by design software, sketching allows the designer to rapidly generate ideas without getting bogged down in detail, often reaching unimaginably creative solutions. Stewart referenced great names from history during his talks including Leonardo da Vinci, Charles and Ray Eames and Morgan’s own Design Director, Katerina McMahon.

    Katerina explains how her own design process has been influenced by new technology, “The iPad is a wonderful tool for sketching. You can copy your sketch and develop it, colour it and edit it with all the drawing tools you can think of and no worries about mistakes, you can use a rubber on everything! There is still a long way to go however between the first concept sketches and the reality of a well designed product.”

    By the end of the three days, dozens of sketches were displayed on a dedicated wall in the Morgan showroom; these were reviewed and judged by Stewart and Katerina who selected Adam O’Neill as the worthy winner.

    Daniel Fountain / 06.06.2014

    Editor, Hotel Designs


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