UNVEILED: Amenities guests really want in the hotel

730 565 Hamish Kilburn
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UNVEILED: Amenities guests really want in the hotel

The humble shoehorn and bubble shower caps have long since been replaced by newer amenities. Here’s a list edited by STAAH of amenities that modern travellers have requested. Some are essential, some nice to have and others are (admittedly) over-the-top…

Free Wi-Fi

You don’t expect your guests to check if your property’s room includes power and indoor plumbing; it is a given.

Same with wireless and free internet. This is 2019, and we’re all connected. Wi-Fi is not a perk reserved for your loyal or business guests. It should be an amenity that’s available to all. Forcing guests to join your loyalty programme (a common practice) to access free Internet is also a no-no.

Adequate power points

Most guests today move around with an average of three to five gadgets. Therefore, they need to be charged. Hotels that feature easily accessible power points, including in the bathroom and by the bed, are a winner modern travellers.

Quality bathroom toiletries 

Thanks to airline restrictions, an increasing number of travellers (75 per cent if some statistics are to be believed) use the toiletries provided. So, anything sub par just won’t do. Here’s also an opportunity for you to infuse a bit of local into your rooms. Partner up with a local provider and weave in a story about the toiletries provided. With the increasing demand for conscious hotels – a topic that Hotel Designs will be exploring on stage at the Independent Hotel Show 2019 – the latest hotel groups to pledge miniature-free hotel bathrooms globally include IHG and Marriott International.

Hair dryer

This is so popular, it deserves a whole point of its own! Put yourself in your guests’ shoes, travelling with hair dryers is too cumbersome. Be kind to your guests and invest in a few for them. If you want to go the whole nine yards, add in flat irons and curling irons into the mix.

Laundry facilities

Another essential, especially if you market yourself as a family-friendly property. Who wants to go home after a holiday with bags full of dirty laundry? Communication is key, though. Eliminating unnecessary laundry is great, but there is no point offering eco-initiatives – such as advising guests to hang up their used towels if they don’t want them washed – if the staff ignore this when on a deadline to clean a room/suite.

Microwave and small fridge

There is a rise for ‘hometel’ concepts, such as Room2 Southampton. Not uncommon on the amenities wishlist at all, a fridge and a microwave are appreciated by travellers, especially families with babies and young kids. The pressure-sensitive mini bars that charge you even if you pick up a bottle to read the ingredients are not welcome.

Lint rollers and stain removers

A petty investment but a very thoughtful addition to your room amenities. Think of the business traveller running out of the door who spilt coffee on his shirt. Or, a wedding guest who inadvertently brought along her pet’s hair on her special dress.

Electronic chargers and adapters

Phone chargers are among the most forgotten travel accessories. And, landing in a foreign country without the required adapter to charge your battalion of gadgets can easily ruin your holiday from the get go. Here’s when hotels are expected to come to the rescue with chargers and adapters to borrow. If you can’t have one in each room, keep some aside on the front desk.

Coffee, tea and more

Coffees that are substandard and tea bags that are past their use by date just don’t cut it. Artisan teas, quality coffee (including plunger coffees) and other hot beverage options are almost a norm nowadays.

Add a cookie or packet of chips as a complimentary extra.

Entertainment

From books to board games and television (preferably with channels that are worth watching), hotels are expected to have downtime covered.  Check your list of amenities and see what you offer. The more, the better is the general rule.

There’s a new trend among hoteliers to add in fun extras such as musical instruments. Nothing like a guitar in the hotel room to wind you down.

Welcome extras

Greet your guests with a bottle of wine or a few truffles. Great way to kick start a relationship. And, if the guest is a loyal one, up the ante on what you offer – a free massage maybe?

STAAH is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email Katy Phillips by clicking here.

 

Hamish Kilburn / 03.09.2019

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.