Neptune unveils brand New Brighton

    150 150 Daniel Fountain
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    Neptune Developments have launched the marketing campaign for the second phase of their New Brighton regeneration scheme by unveiling new branding for the £45 million development. Marine Point will be the North West’s newest and brightest waterfront destinations, transforming the Wirral resort’s traditional seaside offer with an exciting range of new leisure and retail attractions.Neptune Developments Managing Director, Steve Parry, said:
    “Following the great success of the first phase of the scheme, comprising the new Floral Pavilion theatre and Conference Centre, we are delighted to be launching this campaign and unveiling the new branding for the scheme. We see Marine Point as a new destination, building on New Brighton’s established character and strong locational appeal. New Brighton has great connectivity and a unique sense of place, and now it also boasts the breadth of attractions and activities that will draw visitors from all parts of Merseyside, Cheshire and the wider North West.”

    The Marine Point scheme comprises a Morrisons’ food store, six screen multiplex digital cinema The Light, a 66 room Travelodge and health and fitness centre. There is also 18,500 sq ft of retail space available, adjacent to the food store and 685 free surface car parking spaces. Planning permission has been secured for Open A1 non-food uses.

    The Light, which is due to open this September, is part of a new wave of cinemas specially designed for the digital age, offering high quality, affordable entertainment.

    A large pedestrian street separates this area from a crescent shaped building overlooking the recently restored Marine Lake. The area provides 30,000 sq ft of superb leisure space with more than half offering outdoor seating areas fronting onto the Marine Lake.

    At the western end of Marine Point there will be an open-air swimming pool and spa with ample car parking provision for visitors. Water enthusiasts can also enjoy the two storey water sports training facility with its own purpose built pontoon built into the Marine Lake.

    The Marine Point development has been carefully conceived to build on the town’s heritage and history. New Brighton was formerly regarded as one of the premier resorts of the North with a tower taller than Blackpool’s and the largest open-air swimming pool in Europe.

    Steve Parry added:
    “New Brighton’s appeal and attractiveness to visitors has endured even as some of its traditional attractions have declined and disappeared. That is why we have such enormous confidence in the Marine Point project. Our market research and the interest we have already had from occupiers, proves the underlying strength of this destination.”

    Daniel Fountain / 10.04.2011

    Editor, Hotel Designs


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