Miniview: The Arch continues a tradition of English style

150 150 Daniel Fountain
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The best of style is created by owners seeking quality and caring for details rather the hype and spin of fame or fashion in design. The Arch is the latest in showcasing the best of English design.Despite the employment of French and US designers on such British icons as the Savoy, there is still an English design style that is setting new standards of comfort and refinement in London hotels.

This style is currently evident in a number of properties. Most of these are independently run, which is interesting given the tendency for the chains to proclaim a brand at a star rating and then provide interiors and facilities which don’t match their self-proclaimed level.

The latest of these lovely properties to open in London is the Arch, a hotel that has been six years in gestation in part because of the architectural complexity facing Seabrook Architects and the building and interior difficulties to be resolved in partnership with the interior designers RDD. Fortunately a patient client with a clear set of standards was persistent in seeing through to completion what is one of the most perfectly formed independent hotels to hit the London market for some time.

Setting this hotel apart from many others is the attention to detail that can be seen in everything from the plinth block and skirting board details to the careful restoration of the historic plasterwork throughout the building.

From the outside, little distinguishes the hotel from other parts of the Georgian Terrace it is set into. Parts of this street were rebuilt after being bombed in WW2, and the opportunity was taken to tidy up the post war construction, bringing the fenestration into line with that from earlier times. Inevitably the reconciliation of level changes between the buildings and the need to retain plasterwork and staircases from earlier centuries, all imposed constraints on what could be achieved in the interior.

The success of the designers is made remarkable by the fact that there is no visible evidence of their struggle to make the seven buildings work as one. Spaces flow naturally one into another, whilst corridors have quirky kinks and changes of level and direction that feel almost natural.

Daniel Fountain / 18.04.2010

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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