Loews Atlanta Hotel debuts

    150 150 Daniel Fountain
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    The Loews Atlanta Hotel debuted at the beginning of this month. The hotel which is situated in midtown Atlanta is part of an US$500m contemporary urban mixed-use development.The hotel is the brands first new-build hotel in more than five years and also the brand’s first property in Georgia.

    The property features 414 guest rooms which includes 44 suites, as well as a spa and fitness centre. The hotel will have over 25,000sq ft of meeting space and will feature the hotel’s signature bar and restaurant.

    It was designed by Daroff Design Inc, president and principal in charge of Design at Daroff Design, Karen Daroff said: “We drew inspiration from the exciting, upscale contemporary midtown are, displayed in details such as the hotel’s internally-illuminated column covers, which are evocative of the keys on a piano.”

    The lobby features a sophisticated geometrically-designed floor made of black galaxy, mesa beige and pure white thassos. The front desk, a dynamic feature when entering the hotel, is made of kinor and white thassos. The white-on-white sculptural backdrop is custom designed and fabricated by a local Atlanta artist. The design of the public spaces is sleek and contemporary with over-scaled casual lounge furniture that is upholstered in plush fabrics. The palette consists of rich, warm hues of beiges and chocolates with accents of amber, cherry and jasmine.

    Guest rooms and suites reflect the Loews standard of supreme comfort while offering a sophisticated interpretation of modern design. Rich textures and colors create a warm and inviting ambiance ideal for both business and leisure travelers. Technophiles can find remarkable amenities such as an in-room connectivity panel which interfaces with a multitude of portable digital devices including the 37” high definition, flat-screen television found in each guest room.

    The Loews Atlanta features more than 25,000 square feet of column-free function space, including the 11,100 square foot Ellington Ballroom and the 5,400 square foot Mercer Ballroom. Guests of the Mercer Ballroom can enjoy sweeping views of Piedmont Park and Stone Mountain. Each ballroom features custom-designed, modern three-form and crystal chandelier suspended from the ceilings. Adding the 4,800 square feet of beautifully-appointed outdoor space allows for groups up to 1,230 guests. Ten breakout rooms, ranging from 480 to 1,260 square feet, as well as two dedicated meeting planner offices are also available.

    Daniel Fountain / 17.04.2010

    Editor, Hotel Designs


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