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  • Launch of a new visual identity for Hill Cross Furniture

    Daniel Fountain
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    Hill Cross Furniture are pleased to announce the launch of their new website which has been redesigned and rebranded.

    To reinforce the Hill Cross message, ‘a North East contract furniture supplier offering high quality furniture products and remarkable customer experiences,’ the Hill Cross logo has also been redesigned.The implementation of subtle changes to refresh the look but which will still be recognised by its customers is a positive update combining former elements of the logo with a modernised look.

    The website has been re-designed with a fresh new look providing its customers with a more visually stimulating experience and to also better meet the needs of customers. Updated product pages displaying detailed information, all new content, significant layout updates, extensive venues section, enhanced high quality product images, image zoom-in function, a complete upgrade of the Hill Cross Table Top Builder, improved functionality along side powerful and intelligent search facilities are just some of the many improvements across the site making the whole site more user-friendly.

    As well as an enhanced user experience for end-user customers, the new Hill Cross Furniture website will also provide specifiers and interior designers with a fresh new perspective of products to specify within their design projects.

    Managing Director, Jake Bailey, said: “In order to move forward in the contract furniture market, intensive thought, focus, evaluation, planning and commitment have gone into our rebranding and redesign project. As an all round seasoned firm, Hill Cross Furniture are venturing out with a unique voice and vision – to be extremely customer-focused and to give each customer as much information as possible in order to make their decision-making easier.”

    Mr Bailey continued, “It represents our specialist approach to the contract furniture market and reflects our long-term strategic plan to become a superior contract furniture specialist. As well as aligning the design of the site with our fresh new branding, we wanted to update the content and functionality of the website to fulfil expectations from both customers and designers. We see this as the first of yet another step in our aim to harness the capability of the internet to transform the selection of contract furniture to the leisure sector.”

    And there’s more, keep up-to-date with all the latest news from Hill Cross by reading their blog or subscribing to their RSS feeds, you will also be able to follow them on other world renowned social media sites including Twitter and Facebook.

    In addition to this, Hill Cross have also undertaken major re-development to their back-end Content Management System. These changes now play a major part in streamlining the new and improved search facility which allows customers to find the information they’re after fast.

    “Daily product updates and information will uphold the fresh new branding and Hill Cross will continue to strive to give customers never-ending choice options.”

    Visit: www.hillcrossfurniture.co.uk to view their new look.

    Daniel Fountain / 07.07.2010

    Editor, Hotel Designs

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