Langham Place Brand Launches In North America

    150 150 Daniel Fountain
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    On May 7, 2013, Langham Place, Fifth Avenue officially joined the New York City luxury hotel landscape when Langham Hospitality, a wholly-owned subsidiary of Great Eagle Group together with its fellow subsidiary, took over the management of The Setai Fifth Avenue, located at 400 Fifth Avenue.This transition introduces the Langham Place brand, a five-star luxury hotel experience that blends modern British allure with the elegant service with which Langham has become synonymous, as one of the world’s most important leisure and business travel destinations. The Langham Place brand is a natural extension of the heritage and tradition that began with the opening of The Langham, London hotel in 1865; the landmark hotel set the standard in global hospitality in the 19th century and was the foundation for luxury, innovation and grandeur thereafter.

    “We are excited that the launch of the Langham Place brand in North America is in New York City, the crossroads of the world’s business, culture and fashion industries,” says Brett Butcher, chief executive officer of Langham Hospitality Group. “Langham Place, Fifth Avenue is a milestone in our global expansion in the world’s most important destinations and it will be a welcome addition to the group’s North American portfolio, which includes The Langham hotels in Pasadena (Los Angeles) and Boston, as well as Chicago and Toronto, which are both joining the Group in July 2013.”

    Also opened on May 7 at the new Langham Place, Fifth Avenue, Measure is a stylish and comfortable lounge featuring a menu of American and British comfort food re-imagined with a modern twist by Chef Jeffrey Seizer, formerly of Maialino and Union Square Café; a seasonal drink menu deeply rooted in classic cocktail culture; an extensive selection of both Old and New World wines and a craft beer menu. Food and drinks will be served throughout the day at Measure, starting with a Continental breakfast in the morning and continuing through the evening, when it will be accompanied by live jazz performances starting every evening at 8 p.m.

    On the horizon for Langham Place, Fifth Avenue are additional aesthetic changes that will re-invigorate the overall hotel experience, including updated furnishings and a new selection of art in the public spaces. In keeping with the Modern British luxury that Langham Place represents, select partnerships with UK-based artists, fashion designers and film partners will also be announced in 2013. In 2014, Langham Place, Fifth Avenue will also introduce Chuan Spa, the internationally celebrated spa concept created by Langham Hospitality Group that focuses on Traditional Chinese Medicine (TCM) techniques for the ultimate in relaxation and holistic wellness, which will be developed within the hotel’s existing spa footprint.

    Langham Place, Fifth Avenue will boast 214 guestrooms and suites that are among the largest in the city; a selection of well-planned spaces for executive meetings and social events, and attentive, around-the-clock services. The pièce de résistance is the unrivaled gourmet experience found at Langham Place, Fifth Avenue’s signature, Michelin-starred restaurant Ai Fiori by the Altamarea Group. An elegant fine dining restaurant open for breakfast, lunch and dinner, Ai Fiori – which means “among the flowers” in Italian – features a menu that celebrates the French and Italian Riviera, courtesy of the world-renowned Altamarea Group and Chef Michael White.

    Daniel Fountain / 14.05.2013

    Editor, Hotel Designs


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