Hotel Development: Aloft in Germany

    150 150 Daniel Fountain
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    Starwood Hotels & Resorts Worldwide, Inc., and its destination sensation brand, Aloft Hotels, has recently announces the signings of Aloft Munich and Aloft Stuttgart. Aloft Hotels was created to shake up the traditional mid-market hotel sector. This innovative hotel brand is redefining the category by delivering urban-influenced, modern and vibrant design and a social guest experience all at an affordable price point. Owned and developed by the Schörghuber Corporate Group, Aloft Munich and Aloft Stuttgart will mark the entrance of Starwood’s Aloft Hotels brand in Germany when they open in 2015.Pioneering initiatives in music and design have positioned Aloft as a must-have brand for the next generation of travellers. Aloft has reported consistently high guest satisfaction scores since its launch, reflecting the success of the brand’s unique positioning. A vision of W Hotels, Aloft’s social guest experience – with the buzzing re:mixSM lounge and w xyzSM bar – has earned select hotels within the portfolio designations in TripAdvisor’s 2012 Top 25 trendiest hotels around the world.

    Located near Munich’s buzzing city centre, Aloft Munich will be within walking distance of retail stores, cafés and restaurants. The hotel will be directly next to Munich Central Station, offering easy access to key locations throughout the city, including Munich’s Franz Josef Strauss International Airport. Aloft Munich will feature 184 guest rooms.

    The new-build Aloft Stuttgart will be part of the MILANEO mixed-use development project in Stuttgart’s European Quarter. MILANEO is a pioneering, multi-use development project which will offer shopping, restaurants and entertainment venues as well as office space and residential units. Aloft Stuttgart will comprise 165 guest rooms.

    Featuring loft-like guest rooms, a buzzing bar scene in the open lobby, a grab-and go café and industrial design elements throughout, Aloft provides modern comforts and a fun social guest experience. All Aloft guest rooms are urban-influenced with over-sized windows and ultra-comfortable plush platform beds as well as walk-in showers and Bliss® amenities.

    Both hotels will feature a re:mixSM lounge and w xyzSM bar. These atmospheric public spaces provide guests with a place to mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends. The re:chargeSM fitness centre offers an opportunity to re-energise and the unique re:fuelSM by Aloft introduces a convenient deli option for guests on the go, with an array of food and drinks available 24 hours a day.

    Source: Starwood Hotels & Resorts Worldwide, Inc.

    Daniel Fountain / 22.12.2012

    Editor, Hotel Designs


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