Hilton Worldwide Set to Transform Economy Hotel Sector in Turkey

    150 150 Daniel Fountain
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    Hilton Worldwide has recently announced the signing of four new Hampton by Hilton hotels in Turkey, as it expands its brand offering in what is a key development market for Hilton Worldwide, with 34 hotels either currently operating or under development in the country. The four new signings are: Hampton by Hilton Istanbul Kayasehir; Hampton by Hilton Rize; Hampton by Hilton Corlu; and Hampton by Hilton Gaziantep.

    Patrick Fitzgibbon, senior vice president, development, Europe and Africa, Hilton Worldwide, said, “We have already seen significant growth of our Hilton Hotels & Resorts, DoubleTree by Hilton and Hilton Garden Inn brands in Turkey and now we have a further four Hampton by Hilton hotels under development. These latest signings join the existing Hampton by Hiltons currently under development in Ordu and Bursa, which are expected to open later this year.”

    Hampton by Hilton Istanbul Kayasehir
    The new-build hotel will be located in the heart of Kayasehir, a new satellite city currently under construction to the north of Istanbul, which will be home to more than 250,000 residents. Hampton by Hilton Istanbul Kayasehir will feature 144 bedrooms and form part of a mixed use development including a shopping centre, leisure facilities, restaurant outlets and office space. The hotel will benefit from the extension of the Istanbul metro line, a new highway and a third Bosphorus bridge – all key infrastructures improvements either planned or underway. The hotel build will consist of a six floor tower with three meeting rooms, a 24-hour fitness suite and car parking. The announcement of Hampton by Hilton Istanbul Kayasehir follows the signing of a management agreement with Makro Insaat Ticaret Ltd. Sti.

    Hampton by Hilton Rize
    Overlooking the Black Sea and located on the main coastal road to Artvin, the new-build Hampton by Hilton Rize will feature 90 bedrooms and will be located approximately seven kilometres from the city centre. Rize is becoming increasingly popular as a tourist destination, with the local area known for its incredible mountain range, which attracts visitors for outdoor activity tours. The hotel will also benefit from the city’s organized industrial zone, which boasts significant industry including tea production, nut processing and food manufacturing. The nearest airport is Trabzon, which is approximately 72 kilometres away. The announcement of Hampton by Hilton Rize follows the signing of a franchise agreement with YTP Turizm Yatirimlari ve Iisletmeleri A.S.

    Hampton by Hilton Corlu
    Located on the east side of Corlu, a rapidly developing industrial city, the new-build hotel is strategically located on the main thoroughfare from Istanbul to Turkey’s border with Greece and Bulgaria. Hampton by Hilton Corlu will feature 136 bedrooms and form part of a mixed-use development with restaurant outlets in close proximity to the hotel. Corlu International Airport is approximately five kilometres away and the hotel will benefit from its proximity to the Cerkezkoy Organized Industrial Zone, one of the largest industrial zones in Turkey and home to multiple major industrial companies. The hotel will consist of a seven floor tower with three meeting rooms, 24-hour fitness suite and car parking. The announcement of Hampton by Hilton Corlu follows the signing of a franchise agreement with Onur Isil Otomotiv Insaat Turizm Sanayi veTicaret Ltd. Sti.

    Hampton by Hilton Gaziantep
    The new-build hotel will feature 116 bedrooms and will be located in the city’s busy commercial district, within the Milenyum Business Centre, which is also home to office, retail and restaurant outlets. The hotel will benefit from three meeting rooms, a 24-hour fitness suite and car parking. Known as a gateway to the Middle East, the city has an important role in Turkey’s commercial and industrial infrastructure with four organized industrial zones and connections to key cities in the region. The announcement of Hampton by Hilton Gaziantep follows the signing of a management agreement with Muharrem Balat – Insaat Yuksek Muhendisi.

    With a Turkish pipeline of six Hampton by Hiltons, all of the new hotels will feature the brand’s signature offerings, with a stylish lobby, free internet access throughout and working zone. Guests will also enjoy comfortable and flexible bedrooms all featuring the Clean and Fresh Hampton Bed. The hotels are designed and styled to appeal to business and leisure travelers, offering best-in-class service and comfort. Additional guest amenities include the free On the House hot breakfast, a 24-hour snack area, and a bar area to help guests connect after meetings.

    Daniel Fountain / 17.08.2011

    Editor, Hotel Designs

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