Grand Mercure Melbourne Flinders Lane reverts to Sebel namesake

150 150 Daniel Fountain
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Accor Vacation Club has announced that their prestigious apartment hotel in Flinders Lane Melbourne is now to be known as The Sebel Melbourne Flinders Lane, part of a group of properties that offer superb facilities and individual service in the most desirable locations.Two years ago the hotel underwent a $4.3 million makeover, of the hotels suites and public areas, to bring the property back to its glamorous glory, so well known by stars of stage and screen over the past two decades.

Now, staff trained in discretion and top flight service, and will be dressed in new uniforms designed by David Lawrence, Country Road and Sportscraft will host guests in Sebel style – sophisticated elegance.

The all suite apartment hotel is a market leading boutique product, consistently rating highly on Trip Advisor and other forums, popular with Accor Vacation Club Members and the general public due to its central location in the heart of the CBD.

Suite sizes vary from 46sqm to 64sqm and all are generously appointed, including a designer urban kitchenette, a dining area with stone top dining table, a leather chaise lounge with sofa bed, a work desk with cow hide chair, large screen LCD TVs in both the lounge and bedroom, media hub connectivity, iPod docking station and a luxurious bedroom with oversized fully upholstered bed head. All courtyard view rooms have faux European styled balconies that overlook the Parisian styled, private green oasis.

The Signature Suites offer an increased level of luxury. Providing 95sqm of pure opulence, the Signature Suites provide all standard suite features with the addition of a cocktail bar with glass fronted wine fridge, 55” LED TV, separate office area, large bathroom with free standing bath tub and the ability to interconnect to a second bedroom.

The Sebel Melbourne Flinders Lane’s location is set perfectly amongst the blocks of department stores, boutiques, outlet shopping and rag-traders, five star restaurants & bars and cafes.

The Hotel is ideally located between Elizabeth and Queen Street, in close proximity to all of Melbourne’s shopping, and entertainment district, with the added benefit of being in the heart of Melbourne’s famous laneway culture and the bonus of the iconic Flinders Street Station only one block away.

The building, which is located at 321 Flinders Lane, was built in 1921 on the former Dr. Jaeger’s Sanitary Woollen System Co. Ltd site, the company later evolving in to the internationally renowned Jaeger fashion House. The building was first tenanted in 1923 and housed various textile and fashion retailers including Wallace Buck & Goodes Pty Ltd, the founder of Henry Bucks & Co Pty Ltd.

Daniel Fountain / 03.12.2013

Editor, Hotel Designs

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

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Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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