Hotelier brings Global Cookie CARE Campaign to London as part of worldwide mission to share chocolate chip delights in major cities around the world.
DoubleTree by Hilton today shared 2,500 of its legendary chocolate chip cookies in just 25 minutes with lucky Londoners on their lunch break, to mark the 25th anniversary of the upscale, global hotel brand’s welcoming sweet treat. This special London event is part of a Global Cookie CARE Campaign launched this week to share thousands of the brand’s beloved chocolate chip cookies with the public at special events in major cities around the world this year. Rob Palleschi, global head, DoubleTree by Hilton, said: “The DoubleTree by Hilton tradition of a warm, chocolate chip cookie welcome at check-in has set a unique hospitality standard since 1986 and is symbolic of our longstanding CARE service culture, which inspires us to create a rewarding guest experience for our guests, our communities and each other. We also understand that in today’s dehumanising travel environment small acts of kindness, like providing our warm chocolate chip cookie welcome, can have a positive impact on people all over the world,”
The London event took place on Oxford and Regent Streets, around the four entrances to Oxford Circus underground station, at midday on 5 May 2011. The DoubleTree by Hilton Global Cookie CARE Committee, dressed in chef’s hats, handed out 2,500 fresh-baked cookies in 25 minutes to delighted passersby.
“We’re thrilled to be in London this week to share our delicious cookies with the lunchtime crowd,” added Palleschi, “particularly as our presence in the UK is growing with eight DoubleTree by Hilton hotels now open across England and Scotland, including two in the capital itself.”
Following are a few “tid-bites” about the hospitality icon that is the DoubleTree by Hilton chocolate chip cookie:
• DoubleTree by Hilton gives out approximately 60,000 chocolate chip cookies each day. That’s more than 21,000,000 warm welcomes annually!
• DoubleTree by Hilton began giving out chocolate chip cookies in the 1980s, when many hotels across the country used them as treats for VIPs.
• In 1986, the same secret recipe for today’s chocolate chip cookie welcome at all DoubleTree by Hilton hotels around the world was created
• Nashville-based Christie Cookie Company currently holds the brand’s secret recipe, which ensures that the same, delicious cookie is delivered consistently at every Doubletree by Hilton hotel and resort.
• Every DoubleTree by Hilton chocolate chip cookie is baked fresh daily at each hotel.
• Each cookie weighs more than 2 ounces and has an average of 20 chocolate chips.
• The Christie Cookie Company uses more than 750,000 pounds of chocolate chips each year for DoubleTree by Hilton’s cookies
• In June 2002, DoubleTree by Hilton presented its 100,000,000th cookie!
• To date, more than 230,000,000cookies have been served to delighted guests and customers
• More than 1,000,000 chocolate chip cookieshave been donated by DoubleTree by Hilton hotels to celebrate and thank deserving members of the community from doctors and nurses to police and fire-fighters as well as non-profit groups such as food banks and homeless shelters.
• From the United Kingdom to Canada and Tanzania to China, the signature chocolate chip cookie welcome is presented to travellers at more than 250 DoubleTree by Hilton locations around the world.
