Award-winning hotel lets guests feel like royalty

    150 150 Daniel Fountain
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    An award-winning hotel in Chester has recently completed a £400,000 refurbishment on a conceptual bar and restaurant which aims to emulate the pomp and pageantry of the Queen’s Jubilee celebrations.The new Jubilee Room and Bar at the Best Western Premier Queen Hotel is an innovative marketing initiative created by the Feathers Hotel Group’s Managing Director, Stuart Hunter, and Preston-based designer Nita Patel, in a bid to attract international guests who are keen to visit the UK in its spotlight year, as well as existing visitors who want to get into the spirit of the Jubilee celebrations.

    The creative and highly conceptual space features stately Union Jack-decorated thrones, a toy soldier-themed bar, a gallery of Queen’s head postage stamps throughout the years of her reign and quirky paintings reflecting the grandness of the royal household.

    Since the bar’s official opening four weeks ago, the Queen Hotel has seen a substantial rise in the number of international visitors from America, Japan and all across Europe, as well as an increase in interest from existing mid-week corporate and leisure clients.

    Stuart Hunter, Managing Director of The Feathers Group, said: “Britain is an exciting place to be in 2012 and with the forthcoming Jubilee celebrations we thought it was appropriate to mark such a great event with a unique design approach.

    “The quirky features and Royal theme of the Jubilee Bar and Restaurant have become a real talking point amongst guests from around the country and overseas, and even our wedding last Friday saw the Bride and Groom insisting they had their wedding reception in the Jubilee Room perched on Union Jack thrones.

    “We’re thrilled to have created a unique, fun and engaging environment in which guests can celebrate British culture and heritage; it will undoubtedly reinforce goodwill with existing clients and create further demand through our marketing channels.”

    To complement the Royal theme, the hotel’s award-winning Head Chef, Simon Davies, has created an innovative ‘Best of British’ menu which features favourite British dishes sourced from local produce and served up with a unique twist.

    The rest of the hotel also has a distinct stately feel, with visitors having the option to feel like a Royal in the Kings Executive Rooms where guests are escorted to individually-named and themed Kings room, with each floor devoted to a set of Kings from around the world.

    The Queen Hotel will be offering Jubilee breaks from now and throughout the summer, with their ‘Best of British’ menu running throughout the year. There will also be a Street Party in the hotel’s gardens and grounds on the day of the Jubilee on Tuesday 5th June 2012.

    Daniel Fountain / 02.05.2012

    Editor, Hotel Designs


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