Accor opens Flagship Ibis Blackfriars

    150 150 Daniel Fountain
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    HotelDesigns was delighted to be invited to the Opening of Accor’s flagship hotel for the rebranding of Ibis and the double opening with the Novotel London Blackfriars.

    The hotels are well situated just yards from Southwark station and the Jubilee Line is fast and frequent. The Tate Modern and London Eye are close by and just across the river is St Pauls. The Shard is visible from the Novotel Executive room balconies.Commenting on progress in the UK , Thomas Dubaere MD of Accor UK and Ireland says
    “We are delighted with the progress we have made in our ambitious brand revitalisation project in the UK…we are creating a new standard in the economy sector, designed to not only exceed our clients’ expectations ,but to deliver the best emotional and practical experience in the UK market. …this is evident in the new flagship Ibis Blackfriars”.

    Lobbies, reception areas and bars at 50 Ibis Hotels worldwide have been revamped into contemporary living areas ‘brimming with designer class’. In the UK the first of these designs will be visible at the London hotels next year.

    If this hotel is anything to go by they will achieve their intention. The public areas were extremely welcoming with the warm red on the chairs and subtle lighting creates an intimate atmosphere in this cosy corner.

    The bar is in the centre of the foyer and provides a central meeting area and place to have a coffee should you not want a complete breakfast. Good as well for that drink after a long day on business or exploring London.

    Fogg’s restaurant offers food from around the world and will double as the breakfast area with choice of seating for an all you can eat Buffet breakfast and light meals available around the clock.

    The new ‘Sweetbed’ was proudly on display in the foyer although this will become a seating area in a relaxed library style space.

    Bedrooms are functional and bright and I especially like the seating area by the telephone and shelf to put the kit you are charging with no danger of knocking it off the bedside table in the night. They are sound proof, air-conditioned and free WIFI is available.

    I look forward to trying this out when we come do a full review next year.

    ©Words and Pictures Christine Brett for HotelDesigns

    Daniel Fountain / 03.12.2012

    Editor, Hotel Designs


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