ABode Hotels plan growth

    150 150 Daniel Fountain
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    ABode hotels, the boutique hotel group, founded by greetings cards entrepreneur, Andrew Brownsword and Michelin-starred chef, Michael Caines MBE, announces aims to double its property portfolio over the next coming years.The group, which opens its sixth property in Chester in April this year, aims to expand to establish a chain of 15 properties in strategic locations across the UK.

    ABode’s mission is to provide contemporary, stylish accommodation with a selection of dining choices to suit all budgets.

    Selecting towns and city’s renowned for culture and heritage, ABode is one player that is going against the grain and is expanding through recession.

    ABode Hotels, managing director, Nick Halliday said: “We believe that the current economic climate presents opportunities for growth. ABode has been well received to the market and doubling our current portfolio will lead to stronger brand awareness as well as increase our presence in key short break destinations.”

    Since opening ABode’s first hotels in Exeter and Glasgow in 2005, the company has secured sites to offer guests contemporary luxury in buildings with individual style.

    The Canterbury site opened in 2007 followed by Manchester a year later. In 2009, Baby ABode, a twenty one bedroom townhouse in Chelsea, London was opened to provide a base in the capital.

    Founder Andrew Brownsword also believes that climate is right for expansion and seeks to benefit from a downturn in the property costs.

    Turnover for the ABode group, including Baby ABode has shown steady growth from £12m in 2007 to a turnover of £16m by the end of 2009 and seen the workforce expand to almost 500 staff.

    Future potential sites for the group are identified as Salisbury and Oxford as well as a larger venue in London.

    Daniel Fountain / 03.03.2010

    Editor, Hotel Designs


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