Originally built in 1935, Theodor Brown inhabits a traditional Bauhaus property situated amongst some of Tel Aviv’s most popular restaurants, nightlife and cultural destinations. The property was originally due to launch in spring 2020, but stalled due to the COVID-19 restrictions with the building being repurposed in the interim. Having now officially launched, Theodor Brown marks Brown Hotels’ 23rd hotel in Israel, sheltering 34 comfortable guestrooms, a vibrant Italian restaurant by Chef Tomer Agay, and a sophisticated interior décor by Israeli architect Kedem Shinar. Designed to offer guests a cosy yet refined urban bolt hole in the beating heart of the city, the charming boutique hotel combines architectural history, contemporary design and superb local and in-house amenities, for a perfectly placed Tel Aviv experience.
Leon Avigad, founder of Brown Hotels, said “Theodor Brown is a hotel that truly honours Brown Hotels primal ethos of creating unique, boutique hotel experiences, imbued with a sense of place,” said Leon Avigad, Founder of Brown Hotels. “Due to the building’s heritage and location, Theodor Brown is a very special hotel and a testimony to Tel Aviv’s rich cultural and architectural history, making it one we’re quite proud of.”
A tribute to modern minimalism and Bauhaus principles, the original building was developed by architects and engineers Yosef Kashan and Elisa Shimshoni and has been preserved by virtue of the Conservation Plan 265ob. Inspired by the property’s façade, the hotel’s interiors present a contemporary take on classical Bauhaus design led by architect Kedem Shinar. Rooms at Theodor Brown showcase vivid green ceilings with contrasting black and white wall detailing as a nod to the ‘White City’ and its deep, architectural roots. Complete with herringbone wood flooring, geometric shapes, sleek lighting fixtures, brass and rattan detailing and Bauhaus inspired posters, the hotel presents an inspiring urban retreat for the discerning and culture-seeking traveller.
With 34 contemporary designed guestrooms and suites include five room types to choose from including the Solo Room, Classic Room, Deluxe Room, Terrace Room and Studio. Terrace rooms are located on the top floor of the hotel with Bauhaus-style balconies and outdoor sun-beds and a dining table for two, while the studios can comfortably accommodate families with indulgent king size beds and double sofa beds.
At the heart of the hotel is CENA restaurant by renowned Israeli chef Tomer Agay of the popular Santa Katerina restaurant in Tel Aviv. Taking guests on a gastronomic journey, Agay’s dishes combine the tastes and traditions of Southern Italy, Tunisia and Israel, coupled with delicate, local and Italian wines and punchy cocktails. Home to a buzzing bar, open pizza oven, a clean and contemporary interior aesthetic and a picturesque courtyard with marble detailing and a warm gold and green colour palette, CENA welcomes guests to enjoy breakfast and dinner.
Main image credit: Brown hotels / Asaf Karela