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Modulex

Modulex – delivering a brand identity with signage for First Hotels across Scandinavia

733 489 Daniel Fountain

Endorsing their brand positioning, the Scandinavian hotel group First Hotels have been working with Modulex on more than 10 hotels – designing, delivering and installing both internal and external signage.

With a focus on creating positive and memorable guest experiences across their 90 hotels located in Denmark, Sweden, Norway, Iceland and Spain, Modulex are Preferred Partners with First Hotels.

The arrival experience for weary travelers is an opportunity for hotel operators to deliver excellent customer service. By carefully planning the arrival journey, signage can be positioned in the optimum location using all the tools at the disposal of the Modulex design team to ensure clear visibility. This experience can set the tone for the entire guest stay and is an opportunity to endorse core brand values.

Modulex at First Hotels across ScandinaviaWith Account Managers based across Scandinavia Modulex is perfectly placed to accommodate the requirements of First Hotels whose teams are located in Sweden and Norway. The design team based in Oslo ensured not only consistent, quality brand delivery but also worked with Modulex on local analysis of the arrival experience and will be continuing to work with Modulex during 2017.

To discover how Modulex can help your hotel brand deliver wayfinding and signage excellence whilst optimising the guest experience contact Modulex on info@modulex.com

Eric Kirwan, Modulex

Signage Q&A: Eric Kirwan, CEO-President of Modulex

1000 616 Daniel Fountain

Hotel Designs had the pleasure of catching up with Modulex CEO Eric Kirwan at the recent Sleep 2016 event and chatted to him about what makes good wayfinding in hospitality…

Hotel Designs: Could you tell us a bit about yourself, your career in the industry to date and your involvement in Modulex?
Eric Kirwan: I am Eric Kirwan, CEO and President of Modulex A/S, founded in Denmark in 1963 by the LEGO Group and have been providing wayfinding and signage to many of the world’s most iconic projects. Prior to that I was part of GROHE’s International Projects Team working with many of the leading hotel groups and their design teams.

In 2014 I rejoined Modulex as CEO and President of the Group at the headquarters in Billund, Denmark, responsible for global operations, leading the implementation of projects across market sectors including healthcare, education, corporate and hospitality. Recent hotel projects for Modulex include First Hotels, Park Regis, Melia projects in the USA and Caribbean and the Gainsborough Bath Spa (shortlisted European Hotel Design Award 2016).

Q&A: Eric Kirwan, Modulex

ME Miami Interior and exterior signage from Modulex

HD: Modulex specialises in ‘wayfinding’ – how would you summarise what that means and just how important is it?
EK: Wayfinding is simply spatial problem solving. In the same way that a designer considers the best use of a space with careful consideration of its potential users, the role of the wayfinding consultant is to take into account the area and the users, identifying circulation patterns, decision making or dither points and carefully directing users in the necessary direction or perhaps even disrupting them, when and where appropriate.

Q&A: Eric Kirwan, Modulex

Sleep 2016 Working with the organisers of Sleep on their wayfinding strategy for visitors

HD: What makes good signage/wayfinding – especially in the hospitality industry?
EK: Good wayfinding is intuitive, seamless, integrated with the architecture and interiors. To deliver it means understanding the users of the space – first time or frequent visitors; demographics; their needs and wants, their state of mind and their level of concentration or distraction. Next comes the physical understanding of the built environment. Primary and secondary routes need to be established, decision making or ‘dither’ points noted as this is where you may need to ‘wake people up’ so as not to miss an important turn or event. Are there any landmarks which can aid wayfinding? Has lighting been considered and reading distance and sightlines calculated? Only then can you begin to design. Selecting materials, colours, graphics and typefaces which ‘blend’ and where necessary contrast with the environment.

Q&A: Eric Kirwan, Modulex

Gainsborough Bath Spa Shortlisted at European Hotel Design Awards 2016

HD: We recently read about ‘playfinding’ – wayfinding mixed with enjoyable experiences for people to interact with on their ‘journey’. Just how innovative is this sector?
EK: This is a hugely exciting trend and an opportunity for hotel brands to further endorse the brand experience, particularly if they are targeting a particular demographic. At the recent Sleep event, where Modulex worked with the organisers on wayfinding, the Sleep Set rooms were designed for a specific “Tribe”. The winning room from Gensler designed for the Digital Avant-Garde Tribe would definitely be a group who would grab the opportunity for some “playfinding”.

Q&A: Eric Kirwan, Modulex

Gainsborough Bath Spa Shortlisted at European Hotel Design Awards 2016

HD: What sort of technological trends are we seeing coming through in signage?
EK: Digital signage is not a new innovation but we are seeing a significant increase in requests from operational managers in large hotels looking to simplify their conference and events systems. These same large hotels could also benefit from indoor navigation technology which enable visitors to navigate to their meeting room, for example, using their mobile phone. With the increase in self check-in within some hotel groups there will be more demand for digital solutions to wayfinding which can be quickly updated in real-time.

Q&A: Eric Kirwan, Modulex

Park Regis Birmingham Interior digital signage from Modulex

HD: If you could tell architects and interior designers one thing about wayfinding, what would it be?
EK: Keep it simple. The best wayfinding solutions use the least amount of signage to guide people from a to b; take advantage of the architecture and landmarks as part of the solution. Make sure to ask yourself four simple questions about the signage: Can they see it? Can they read it? Can they understand it? Can they trust the information? If you have positive answers to all the questions then you’re working with a good scheme. If not, contact us!

Q&A: Eric Kirwan, Modulex

Park Regis Birmingham Interior digital signage from Modulex

www.modulex.com
+44 (0) 1604 684020
info@modulex.com

Modulex to present 'Sleep Walking' at Sleep 2016

‘Sleep Walking’ with Modulex signage at Sleep 2016

602 301 Daniel Fountain

Drawing on thoughtful analogies between the psychologies of how people navigate around hotels and trade shows, Modulex is designing an entirely new concept for Sleep entitled ‘Sleep Walking’.

Embracing the use of landmarks, icons and other signage, Modulex will be disrupting unconscious behaviours and sparking curiosity to entice and reassure visitors as they wend their way through Sleep’s myriad experiences.

'Sleep Walking with Modulex' at Sleep 2016

Research tells us that on average 15% of the population experience sleepwalking or parasomnia. That’s a lot of people, but how many more spend some of their waking moments ‘metaphorically’ sleepwalking? Moving through environments whilst drifting from being consciously aware of surroundings to unconsciously passing through spaces, hotels or even trade shows oblivious to what is happening around them?

'Sleep Walking with Modulex' at Sleep 2016

It is this state of dreaminess which inspired ‘Sleepwalking with Modulex’ with the goal to help Sleep 2016 attendees make the most of their visit through intelligent wayfinding. After all hotels and trade shows have a lot in common – visitors who return year after year, following the same routes and visiting the same areas alongside first timers with no previous knowledge and keen to experience all a hotel or show has to offer, whilst optimising revenue generators.

'Sleep Walking with Modulex' at Sleep 2016

Good wayfinding is intuitive. Seamlessly integrating with the architecture and interiors. To deliver it means firstly understanding the users of the space – frequent or first time visitors, demographics, their needs and wants, their state of mind and their level of concentration or distraction.

Next comes the physical understanding of the built environment. Primary and secondary routes need to be established, decision making or ‘dither’ points noted as this is where it may be necessary to ‘wake people up’ so as not to miss an important turn or event. Are there any landmarks which can aid wayfinding? Has lighting been considered and reading distance and sightlines calculated?

Only then can you begin to design. Selecting materials, colours, graphics and typefaces which ‘blend’ and where necessary contrast with the environment.
Sleepwalking with Modulex will bring the science of wayfinding into focus, informing and guiding visitors to Sleep 2016 so that you don’t miss anything – whatever your conscious state.

www.modulex.com
+44 (0) 1604 684020
info@modulex.com

Modulex - Bath Spa

Award-winning Bath spa works with Modulex’s signage

1000 667 Daniel Fountain

With a restrained and elegant range of environmental graphics Modulex complement the scheme created by New York based Champalimaud Design in collaboration with EPR Architects for the luxurious Gainsborough Bath Spa in Bath which opened last year and has since gone on to be awarded the prestigious Tatler Spa Awards 2016.

The period details of the elegant Georgian architecture in Bath have been subtly incorporated into the designs whilst adhering to the international brand concept created by Malaysian YTL Hotels for their first venture in the UK.

Although in classic Georgian and Victorian buildings the inspiration behind the overall scheme also come from its site on a former Roman Bath House and continues its original purpose with eleven treatment rooms, sauna, steam room, ice chamber, natural thermal water pools and a new double-height glass atrium roof enclosing the pool.

Working in collaboration with Champalimaud Design, Modulex have utilised their print technology to create subtle effects by printing to the rear of their standard Infinity Glass product and then applying a protective laminate in order that they maintain their appearance for many years complementing the harmonious architecture of this 5 star luxury hotel.

To contact the Projects Team email: info@modulex.com