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MENA

Louvre Hotels

ATM 2017: Louvre Hotels announces future growth strategy

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Louvre Hotels Group, one of the largest hospitality groups in the world, continues to shape its wider growth strategy in the Middle East and North Africa (MENA).

Louvre Hotels is looking ahead to the opening of 10 new hotels in MENA by the end of 2017, which will add 1,600 keys to its current room inventory, exceeding the 11,000 milestone. In 2016 alone, Louvre launched 12 properties in key markets including UAE, Qatar, Saudi Arabia, Algeria, Tunisia and Lebanon and expects to open no less than 10 hotels per year leading up to 2020 and beyond.

Louvre Hotels has a collection of six brands including Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip. In 2017, the group is confirmed to open 10 new hotels ranging from upscale five star to midscale three stars such as :

– Royal Tulip The Act, Sharjah, UAE (180 rooms): Opened in January 2017
– Golden Tulip Ruwi Muscat, Oman (118 rooms): Opening Q2, 2017
– Tulip Inn Downtown Muscat, Oman (180 rooms): Opening Q2 2017
– Golden Tulip Sousse Palace Hotel & Spa Tunisia (250 rooms): Opening Q2, 2017
– Golden Tulip Regency Monastir Hotel & Spa Tunisia (200 rooms): Opening Q2, 20170
– Golden Tulip Palmeraie Tozeur Tunisia (100 rooms): Opening Q2, 2017
– Golden Tulip Doha, Qatar (198 rooms): Opening Q3, 2017
– Tulip Inn Algier Airport, Algeria (91 rooms): Opening Q3, 2017
– Tulip Inn Modon Jeddah, KSA (123 rooms): Opening Q4,2017
– Royal Tulip Korbous Resort Tunisia (167 rooms): Opening Q4, 2017

Louvre HotelsIn keeping with the evolving needs of guests seeking affordable yet modern and fresh hospitality options, the group’s long-term expansion plans in the region will additionally see the opening of budget and midscale properties under its Campanile and Première Classe brands. Such focus on the budget friendly segment will add 40 hotels and 5,000 additional rooms to its existing portfolio by 2020 – reinforcing the group’s position as one of the largest hospitality players in the MENA region with a total room inventory of 20,000.

“Our commitment to actively expanding our footprint in the Middle East and North Africa region underscores the importance we believe the region holds in our future growth as one of the leading hospitality brands. Owing to its strategic geographic location as a trade corridor that connects the East and West, the region holds tremendous potential for increased business and leisure-related travel and tourism prospects from around the globe. Therefore, we see the region as one of our strongest growth markets that will continue to play a significant role in our expansion plans in the years to come,” said Amine E. Moukarzel, President, Louvre Hotels Group MENA.

“With the evolution of customer needs and their emphasis on value driven experiential travel, our mid market brands are a natural fit for todays traveler. We have placed experiences at the core of our global strategy and plans are already in place to introduce Campanile, our economy lifestyle brand in the region; with the first property under this modern fresh mid-market brand set to open in Kuwait by late 2019. In addition, we are looking ahead to bringing our mid-scale three to four-star brand, Kyriad, to the UAE and Oman with four properties planned across Dubai and Salalah,” Moukarzel added.

Earlier this year, Louvre Hotels Group also cemented its position in the Asian hospitality sector by becoming the leading hotel group in India with over 90 hotels under its stewardship following the group’s acquisition of a majority stake in Sarovar Hotels, the largest independent Indian hotel chain in terms of hotels and presence.

“Our continued expansion in MENA along with our strengths in Asia as the largest players in India and China enables us to build one of the strongest networks of hotels and brands across key business and leisure destinations around the world. Through our fast-expanding international footprint, we look forward to giving more choice to our growing community of loyal global consumers while further strengthening our focus on the Middle East as the central hub connecting our guests from the East and West.” he concluded.

www.louvrehotels.com/en

Melia International - Iran

Melia International announces surprise move into Iranian market

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Meliá Hotels International has made the surprising announcement that it is to enter into the Iranian market with the Gran Melia Ghoo Hotel.

Developed by Iranian businessmen and investor, Ahad Azim Zadeh, the hotel will be situated in the largest mixed residential, commercial and hotel complex to be developed in Iran – currently being built in Salman Shahr, a popular holiday destination on the Caspian Sea.

Referred to as the “Ghoo Middle East Diamond”, this new development is set to be a year-round business and holiday destination, featuring two residential towers, a sports centre, parking and a retail mall – all within an area of 180,000 square metres. The Gran Meliá Ghoo Hotel itself will occupy a 130-metre high tower, with 319 deluxe rooms of different types, including a Presidential Suite measuring more than 500-square-metres

“We have always been pioneers in the development of new markets in the travel and tourism industry, so it is a fantastic challenge for us to be involved in a project which is so important for the future of the industry in this country, in a historic moment for the international relations within the area,” says Gabriel Escarrer, Vice Chairman and CEO of Meliá Hotels International. “We firmly believe in Iran’s tourism potential and I am also very proud to have earned the trust of our partners in the management of this hotel, a further demonstration that we are a significant international player for the most prestigious hotel projects anywhere in the world,” he added.

Aloft Dubai Palm Jumeirah

Starwood announces Aloft hotel for Dubai’s Palm Jumeirah

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Starwood has announced its plans to open a 192-room Aloft hotel on Dubai’s iconic man-made island – the Palm Jumeirah.

Scheduled to open in 2017, Aloft Dubai, The Palm will be the brand’s first resort in the Middle East, complete with beach access, when it opens its doors as the first mid-market hotel brand on the island.

Featuring an urban-influenced design, Aloft Dubai, The Palm will have 192 guest rooms, including 10 suites, with plush platform beds, large walk-in showers and complimentary Bliss amenities.

The Palm Jumeirah is the world’s largest man-made island and one of the most ambitious developments in the world, and the Aloft resort will be located on the right side of the Palm’s crescent. Dynamic lifestyle programming being part of the brand’s DNA, the hotel will set a buzzing social scene within The Palm, offering guests and locals live, free access to the hottest emerging musicians.

“Aloft hotels continues to gain momentum around the world and is expected to quadruple its portfolio in the Middle East by 2019,” says Neil George, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Africa & Middle East.

“The signing of Aloft Dubai, The Palm marks a milestone for the brand as its first resort-style property in the Middle East in one of the world’s most iconic destinations, The Palm Jumeirah.”