• Posts Tagged :

    Marketing

    Marketing for the modern age: Negative Keywords – the quickest way to save a fortune on advertising

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    For four weeks, Hotel Designs has been working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his fourth and final article in the series, Hamadache explores how identifying your brand’s negative keywords could help you to unlock a new audience… Pay-per-click advertising is something that just about every hotel […]

    Marketing for the modern age: Algorithm changes don’t do it for me either – but this is HUGE

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    For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his third article in the series of four, Hamadache explores why hotels should explore a video-centric approach to their social media platforms in light of the algorithm changes… For those of us that […]

    Marketing for the modern age: Conversion Rate Optimisation – the new ‘SEO’

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    For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in the series of four, Hamadache explores a new acronym that should be on every hotel group’s radar, CRO…  For years, Search Engine Optimisation (SEO) has dominated the rhetoric, and discussion […]

    Marketing for the modern age: Every Hotel Should be ‘Remarketing’ itself

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    For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his first article in the series of four, Hamadache explains why every hotel should be looking into new ways to market their business… We’ve all seen those ads that seemingly ‘follow’ us […]

    Stepping in before checking in

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    As technology continues to evolve hotel design, Hotel Designs go behind the lens to investigate how tech is helping hotels also evolve their visual marketing… Surprises, when it comes to the overall hotel look, feel and experience, are not often well received among modern travellers when checking in to a design hotel. A hotel, thats […]

    INSIGHT: How is the hotel market performing online?

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    The Hotel Sector Report has published a brief look into who is winning and who is losing the battle in the hotel sector online… The Hotel Sector Report, produced by digital marketing specialists Inside Online, ranks 46 of the leading websites within this competitive market according to their online performance. The annual study reveals the successes […]

    Guest Blog: 5 key steps for a perfect hotel brochure

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    Although it may seem like the hotel industry is always a booming one, there is still plenty of marketing that needs to be made, simply because the industry is so competitive. There are always people looking to travel and stay abroad but only a limited number of places to do so! With this in mind, […]

    Guest Blog: ‘Hotels are missing vital marketing messages’

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    A guest blog from Professor Stuart Barnes on the importance of marketing for hoteliers… Hotels are losing customers because they aren’t using the most effective marketing messages for their ratings, reveals new research from King’s Business School. The researchers have created a model that exposes the truth about hotel performance using text from online customer […]