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Hotel Brand

Starwood unveils new disobediently designed hotel brand

730 565 Hamish Kilburn
Starwood unveils new disobediently designed hotel brand

Starwood Capital Group’s latest iconic brand, Treehouse Hotels, will debut in Q4 of 2019 with a 95-key luxury hotel in London…

Hotel visionary Barry Sternlicht, original founder of W Hotels, and Chairman and CEO of Starwood Capital Group, has once again worked his magic to reinvent the hotel experience by launching Treehouse Hotels. Described by Sternlicht as “the little brother of the 1″, the Treehouse Hotels brand is less serious – think more torn jeans and t-shirts and infinitely accessible.

Treehouse Hotels are about freedom and each property will shelter sunny, homey, witty and fun spaces. The brand has been designed with the wondrous feeling we each had as kids climbing into a treehouse and making our own “clubhouse” rules. Inside, it’s about friendship, community and shared secrets. Inspiring, boho and nostalgic, guests will find surprisingly intimate spaces, simple toys, books, nooks, games and a bit of magic.

“Treehouse, with its truly sensational rooftop lounge and bar, will fill a void in the London marketplace which is missing a hotel that revels in the fun of it all.” – Barry Sternlicht

Like all hotels in Sternlicht’s portfolio, Treehouse will embrace sustainable protocols. “It’s all about getting back in touch with ourselves, with each other and remembering all the simple things that used to make us smile, giggle and embrace,” he explains.

Abstract art in the middle of a bare modern room

Image credit: 1 Hotel Brooklyn Bridge

Treehouse London will be the first of the brand’s portfolio to open in late 2019, with additional locations in the U.S. and beyond. “It’s really exciting to showcase our first property in one of the great travel markets in the world, London,” said Sternlicht. “I believe this Treehouse, with its truly sensational rooftop lounge and bar, will fill a void in the London marketplace which is missing a hotel that revels in the fun of it all and doesn’t take itself too seriously.”

Located directly across the street from the BBC Headquarters, Treehouse London will feature 95 guestrooms, including 15 suites, a penthouse restaurant, and the spectacular rooftop bar boasting 360-degree skyline views. The restaurant and bar will be operated by The Madera Group, an L.A.-based international hospitality group that owns and operates venues in Southern California and Arizona, including Tocaya Organica and Toca Madera.

“Partnering with industry pioneer Barry Sternlicht is an honor for us and aligns exceptionally well with our mindset of innovation and striving to raise the experience of our guests to new heights,”  said Aneil Handa, Director at Cairn Group. “Our landmark location on Regent Street will provide the perfect stage to spearhead a new type of hotel experience and we look forward to delivering the global showcase of the first Treehouse hotel in the world with our new partners Starwood Capital Group and SH Hotels & Resorts.”

Treehouse London will be open to all guests, from business and weekend travellers to locals seeking refuge from the busy streets of London. Located at 14-15 Langham Place, Marylebone, London W1B 2QS, UK, Treehouse London is scheduled to open in Late 2019.

Image credit: 1 Hotel Brooklyn Bridge

Modern and quirky lobby

How the fastest brand to launch in the industry opened 13 hotels in three months

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Tru by Hilton continues to heat up this summer with the openings of 13 new hotels from June through August that span 11 states in America…

Tru by Hilton’s growth and success follows an aggressive development, with more than 35 open properties and more than 300 hotels in the pipeline. The latest Tru by Hilton properties have expanded the options for both leisure and business travelers seeking a quality stay at an affordable price point in these 13 markets.

“Tru by Hilton continues to disrupt the midscale segment as demonstrated by the growth we’ve seen this summer with 13 new open properties as well as the groundbreaking of our largest property to-date, located in Orlando,” said Alexandra Jaritz, global head, Tru by Hilton. “During an especially busy travel season for our guests, we’re offering what matters most to travelers, which are minimal yet meaningful features and amenities in a fresh, consistent and surprisingly affordable way.”

The newly opened properties represent the first Tru by Hilton hotels in Indiana, Kansas, Missouri, South Carolina and South Dakota. With the wellness travel trend soaring, outdoor adventurers will enjoy Tru by Hilton Deadwood in South Dakota, located near Mount Rushmore National Memorial and Black Hills National Forest, and Tru by Hilton Pigeon Forge in Tennessee, close to Great Smoky Mountains National Park.

Image credit: Tru by Hilton

Tru by Hilton continues to expand in college towns, with Tru by Hilton Syracuse North Airport Area and Tru by Hilton Syracuse-Camillus, both near Syracuse University in New York, Tru by Hilton Harbison Columbia, near the University of South Carolina, and Tru by Hilton Bowling Green, near Western Kentucky University.

In addition to these 13 property openings, Tru by Hilton continued its momentum this summer by breaking ground on its largest property to-date, located in Orlando, Florida. Developed by Epelboim Development Group, the eight-storey, 259-room Tru by Hilton Orlando Convention Center Area will be situated just south of the Orlando Convention Center and a short drive from Walt Disney World, Universal Studios and SeaWorld, making it an easy choice for business and leisure travelers alike. The property is expected to open the fall of 2019.

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium Not Soap, Radio bath amenities, top-rate in-room entertainment, a complimentary build-your-own “Top It” breakfast bar with hot items, a 2,880-square-foot lobby offering 24/7 complimentary LavAzza coffee with areas for guests to work, play games, eat and lounge, and a 24/7 “Eat. & Sip.” market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free fast Wi-Fi, free wireless printing, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.

Main image credit: Tru by Hilton

 

Suite in the hotel

New luxury hotel brand to open first hotel in December

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BLESS Collection Hotels will open first luxury property in Madrid, designed by Lázaro Rosa-Violan…

A new luxury hotel brand from Palladium Hotel Group will open its first property this December 2018.

BLESS Hotel Madrid will be located on Calle de Velázquez in the heart of the city’s Salamanca district, offering 111 guestrooms, a rooftop pool, bowling alley, spa and gym, gourmet destination restaurant, three bars as well as conference spaces.

The BLESS Collection Hotels brand is built around the concept of Hedonistic Luxury

The property’s distinctly Mediterranean-styled interiors have been designed by renowned Spanish designer and architect Lázaro Rosa-Violan, whose vision is to create a quintessentially Madrilenian character with a contemporary slant. Key design features will include ‘sensory architecture’ that will define the hotel ambiance, collaborative work spaces and the all-important social areas.

The BLESS Collection Hotels brand is built around the concept of Hedonistic Luxury, a unique proposition designed for citizens of the world – modern travellers, sybarites and pleasure-seekers. In its own words “BLESS Collection Hotels worships the pursuit of happiness and the good life”. The brand will offer original and innovative services and features created to feed the spirit and allow guests to experience “the best of living”.  A personal butler will help guests prepare their perfect ‘BLESS’ bath experience each day, with a range of bath salts, soaps and essences, depending on skin type, mood and other factors.  And guests will be able to customise their “resting experience” through various features such as choosing their bed linen, pillow type and sleep scents.

The hotel will also present a non-stop programme of inspirational entertainment drawing on the destination’s cultural agenda – from art and culture to fashion and gastronomy.  These “happenings” will include from live music, fashion shows, pop-ups, performance & visual art and photography exhibitions.

Following opening of BLESS Hotel Madrid, the hotel brand is also slated to open BLESS Hotel Ibiza next year, with further hotels to be announced shortly.